We are devoted to beauty and wellness. Edited by Susannah Taylor (Vogue, Glamour) and Sarah Vine (Mail, The Times) we work with leading makeup artists, hair stylists, nutritionists, personal trainers, trichologists and wellness practitioners to bring our readers the expert view on news and solutions, and trends in beauty and wellness.
Our editorial team works with our favourite writers - Grace Dent, Christa D’Souza, Imogen Edwards-Jones - and with our favourite brands - Liberty, Net-A-Porter, Lancome, Chanel - to bring you all the information and inspiration you need for skincare, haircare, makeup, fitness and nutrition in one place.
We're investing in video content. Our readers love it. We work with experts like Mary Greenwell, Harry Josh and Sam McKnight to get tips on new trends, motivation and fitness tutorials and get behind the scenes at fashion shows and events.
We are building a brand that our readers love and trust and being at events like this is an important part of that - four in every five pounds spent is offline; we're an online business but we're real people and we get excited about bringing our experts and readers together with the best brands.
Our style is conversational but smart - we're your in-the-know, intelligent, well-connected best friend that can get you top tips and insights from experts, solve your beauty problems, keep you on the 5:2 diet and motivate you to get out to the park and feel the HIIT burn.
Coming from a print background, one of the things we love about being online is the shareability - getting that feedback and having a conversation with our brands. Having said that, we've created our first print mag - it's all about a balance.