Beauty

Beauty Shopaholic: how blogger Amelia Liana spends her beauty budget

February 18th 2018 / Ayesha Muttucumaru Google+ Ayesha Muttucumaru / 0 comment

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From her favourite drugstore buys to her go-to hair experts, digital influencer Amelia gives us an insight into the products and services that are worth every penny

As a globe-trotting beauty, travel, fashion and lifestyle blogger, vlogger and influencer, Amelia Liana has exclusive access to the biggest and newest products from around the world on a regular basis. Which ones does she think are worth buying again and again? We caught up with her to find out where her beauty budget goes and why.

GTG: Do you prefer to shop on or offline for beauty, and why?

A: I’m an online shopper through and through even when it comes to beauty purchases. However, from time to time I do like to pop into a department store and have a proper look at the new releases. I usually come out with swatches up to my elbows and a new perfume in my shopping bag!

GTG: Which shops or sites do you buy your beauty products from?

A: My go-tos right now are Space NK for some of my all time favourite skincare products, Cult Beauty for exciting makeup launches, Sephora for the US-only brands, and Selfridges or Harrods for other high end bits and bobs.

What is the last makeup item you bought and why do you like it?

A: Surratt’s Relevee Lash Curler, £28 - a complete game-changer! After trying and being unimpressed with every hyped-up eyelash curler under the sun, I was convinced they just don’t work for my heavy lashes, but then my friend Estée introduced me to Surratt’s and my life has never been the same - my lashes now stay curled all day long and instantly look longer as well, even before applying mascara.

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GTG: And your most recent skincare purchase?

A: Simple Kind to Skin Hydrating Cleansing Oil, £6.99, which I’ve actually repurchased at least five times in the past year. Cleansing oils are always my go-to for removing makeup, and this one is especially good at melting it off effortlessly without leaving a film on your skin. Plus it’s super affordable!

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MORE GLOSS: The best cleansing oils for dry skin

GTG: You have £500 to spend at a makeup counter - which one do you choose and why?

A: This is like asking a mother to choose her favourite child, but the first brand that springs to my mind is Charlotte Tilbury. Almost every product of theirs I try ends up being among my all-time favourites.

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Lip Cheat in Pillow Talk, £16 is practically my signature lip liner and both Filmstar Bronze & Glow, £49 and The Dolce Vita Eyeshadow Palette, £39 come with me on every trip I take.

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GTG: Have you ever had your makeup done at a makeup counter?

A: Before my beauty blogging days, I’d have often gone in to get my makeup done at a counter. However now that it’s such a big part of my daily routine and I know exactly what works for me and what doesn’t, I tend to do it myself, even for bigger events.

GTG: What would be in your Boots shopping basket?

A: Where do I even start?! Bourjois' Eye Primer, £6.99 is one of my holy grails, Maybelline’s Instant Age Rewind Eraser, £8.99 is the best drugstore concealer for the under eye area, and Rimmel do great lip liners. Oh, and Garnier's 3 in 1 Soothing Rose Botanical Balm, £6.49 - it’s such an incredible moisturiser!

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GTG: What is your favourite budget beauty buy?

A: One that I’ve discovered recently is Miss Sporty Insta Glow Blusher in Shiny Coral, £2.99. It has the perfect amount of pigment and adds a beautiful glow to your cheeks. I can’t believe it's only a couple of pounds!

GTG: And the most expensive?

A: Probably one of my perfumes. Tom Ford Soleil Blanc, £158, Giorgio Armani Si, £52 and Atelier Cologne Vanille Insensée, £60 are all strong contenders, and each of them carries special memories too which makes them even more precious.

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GTG: What beauty products do you stock up on during your supermarket shop?

A: I have to admit I rarely even walk up to the beauty aisle when shopping for groceries, unless I’m at Whole Foods - they always lure me in with innovative all-natural beauty.

GTG: Where do you get your hair done?

A: Larry King is the man I trust with the scissors and for colouring I go to Despina who works at Michael John Knightsbridge. She’s the queen of the most natural-looking balayage and has taken my hair from dark brown to blonde and every shade in between.

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GTG: Any other beauty services you regularly book in for?

A: My eyebrows get out of control very quickly, so getting them threaded is a must, and I love a good blowdry too.

GTG: What’s next on your beauty shopping list?

A: Considering I’m obsessed with anything that sparkles and am a fan of the brand, I think I should give the GlamGlow #Glittermask GravityMud Firming Treatment, £44 a go next."

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Follow Amelia on Twitter and Instagram.

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