This website uses cookies to improve your experience. Continue if you are OK with this or find out more in our Privacy Policy.

Beckham strips to boxers for H&M

February 6th 2013 / 1 comment


Kiran Branch watches David Beckham running around half naked - but it's for work, honest

Being a staffer at Get the Gloss is not without its perks. Take this morning for example: our first task of the day was to watch a man built like a Greek god run around in his boxer briefs - all in the name of work. Lucky for you glossy readers though, we are of the opinion that sharing is caring and so we'd like to extend the invitation to ogle to your good selves. You're welcome.

Before your imagination runs wild, fret not - GTG hasn't transitioned from having a health and beauty focus to something of a perverse and seedy nature. Rest assured we're not that kind of site - it’s just that today happens to be the debut of the new campaign for David Beckham Bodywear at H&M. Swoon.

The campaign arrives in the form of a short film, directed by none other than Guy Ritchie and starring the Adonis that is David Beckham. The tongue-in-cheek film (or rather, jaw-will-hit-the-floor film) casts Beckham as an 'action hero' who runs through the streets and gardens of Beverly Hills, dressed only in his boxers.

Simple but highly effective, we finally understand why our male friends were so enamoured with scantily clad Baywatch babes mindlessly running along beaches in the 90s. Becks sprints and the penny drops.

The David Beckham Bodywear Collection will be in H&M stores from the 7th February, but in the meantime do check out the pièce de résistance of this whole collaboration. Who knew khaki boxer briefs could look so good?






Join the conversation

  • Becky
  • February 6th 2013

Agree he's gorgeous but totally spoilt by all that ink.

Related GTG features

The best perfumes on the planet according to TikTok Trends

The best perfumes on the planet according to TikTok

June 23rd 2022 / Sarah-Jane Corfield-Smith and Amy Rostas

Hailey Bieber's skincare brand - Rhode - has launched! Beauty

Hailey Bieber's skincare brand - Rhode - has launched!

June 15th 2022 / Sarah-Jane Corfield-Smith and Amber Voller

7 genuinely useful things we learnt from Tiktok this week Trends

7 genuinely useful things we learnt from Tiktok this week

June 10th 2022 / Amy Rostas and Sarah Jane Corfield-Smith

Agile web development by Byte9