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Who, What, Hair

Rose brown: how to get 2018’s most Googled hair colour

December 21st 2018 / Ayesha Muttucumaru Google+ Ayesha Muttucumaru / 0 comment

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If you’re looking for a subtle way to switch up your hair colour if you’re a brunette, this is for you. What’s more, it won’t overly damage your hair too. Here’s how to recreate the eye-catching look

From mermaid-like highlights to ultra-violet and negative space Balayage, this year’s been awash with hair colour inspo. There’s a particular shade though that the nation couldn’t get enough of, and its popularity shows no signs of slowing down in the New Year too. 2018 is officially the year of rose brown, and I for one am chomping at the bit to try it.

So, what is rose brown exactly? In a nutshell, it’s touches of blush interwoven through a brown base - rose gold for brunettes. It involves using a combination of bleach, Olaplex treatment, and brown and red dyes, Australian stylist Thi Thao Tu, the pro widely credited as being the man behind the trend, told Allure. Since its debut in the spring, its popularity has skyrocketed. As well as stirring up a storm on Instagram (I’ve already bookmarked a bevy of potential ideas), it was also the UK’s most searched for hair colour according to Google’s Year in Search report. If you’re a brunette who’s looking for a subtle way to switch up your hair colour, your search is over.

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How gorgeous is this?!

There’s a range of different ways to achieve the look. Colourist at Salon Sloane, Hannah Gaboardi, tells me that she favours going free-hand with Balayage, leaving a warm brown root and painting on pink and caramel tones towards the ends to achieve a high-shine metallic finish.

Balayage is also the technique of choice for fellow pro and colourist at Jo Hansford, Shannon Lewis, in addition to ombré and highlights. It’s a super versatile trend, one that gives her plenty of options when it comes to customising it to pretty much any brunette.

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Is it damaging? It depends how much lightening is needed to get the rosy tone you’re after. However, the lift involved generally isn't massive, Shannon tells me, and Olaplex or L’Oreal Professionnel Smartbond can be used with it to protect the integrity of your strands. She also recommends asking your colourist to give you a colour gloss or conditioner to take away with you afterwards. Using a sulphate-free shampoo like Jo Hansford’s Everyday Shampoo, £17, Conditioner, £19, and a good hair oil like the brand’s Illuminoil, £29, can also help keep your ends hydrated and safeguard the vibrancy of your colour too.

Olaplex is a go-to of Hannah’s as well. And, you don’t necessarily need to use bleach in her opinion to make hair blush. “The majority of the colours used are toners and semi-permanent which can be mixed in with Olaplex to give you extra shine and protection.” A good leave-in treatment like Sisley’s Regenerating Hair Care Mask, £60.35, is worth its weight in gold in her experience, for keeping your hair in good nick afterwards too.

If your hair’s particularly damaged, it could be worth also adding Olaplex’s new No 4 Bond Maintenance Shampoo, £24, and No 5 Bond Maintenance Conditioner, £24, to your regime. Designed to repair fractured hair bonds while you cleanse and condition, they help extend the good work done in the salon to your bathroom.

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The rose brown look can be tricky to master, so is probably best left in the hands of a pro. However, that being said, it is possible to recreate the look at home. “There are so many at-home hair kit dyes you can choose from, but my favourite at the moment is L’Oréal Paris Preference, £7.99,” says Hannah. “It has easy instructions on how to achieve the look, lasts for up to eight weeks and also covers greys.”

So there you have it, your go-to guide for going rose brown either in a salon or at home. Versatile, eye-catching, relatively easy to recreate and not overly damaging to hair, it’s easy to see why it’s become the hair colour of the year. It’s going to be hard for another to take its title.

Read more: How to re-energise your hair colour in between appointments.

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