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Sarah Vine: Martino Midali

June 7th 2013 / Sarah Vine Google+ Sarah Vine / 1 comment


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All Sarah Vine wants is some well-fitting, flattering clothes. On a trip to Turin, she found them...

When I go shopping for clothes, I don't want to be fashionable. Don't get me wrong, I don't want to look like a terrible frump either; it's just that most high street shops make me feel depressed. They're full of clothes that are either too short or too tight, clothes that are cut not to flatter but to look like vastly more expensive clothes in a magazine, clothes that only really look any good if you're a size ten.

What I want are clothes that make me look slim, elegant and vaguely stylish. Slim is key. I've always been a curvy girl, even when I was at my skinniest. And like most curvy girls, I have to watch that I don't stray into barmaid territory. I need clean lines, good fabrics and flattering shapes. Oh, and I don't want to spend a fortune.

And so when I come across a shop or a brand that manages all this, I stock up. On a visit to Turin last week, my mother (who is pin-thin, and yet has an impeccable eye) took me to a Martino Midali shop.

There is nothing more depressing than seeing something you like and finding it makes you look like a pig in a condom. I had precisely the opposite experience. Everything I tried on looked fabulous, and I mean everything. I could have bought the lot, if only my credit card would have taken it.

Best of all, he (I think there is actually a Mr Midali, although I can't be sure) has a website,

The trousers are amazing, they fall well and don't cling; the dresses, of which I bought several, are adorable, comfortable and versatile - and again, they hang beautifully. Best of all, the prices are sensible. Ignore the rather weird looking model, she doesn't do the clothes much credit.

Join the conversation

  • caro
  • June 8th 2013

Hi Sarah,

Like you I have struggled for years to find clothes I actually want to wear, as opposed to clothes that fit me. I am a size 16 and have occasionally strayed into the 18 category on the dreaded bottom half. What a lovely site your Italian find is, but I don't speak Italian so couldn't understand all of it. Can I ask you what you think of Eileen Fisher clothes? I discovered the Covent Garden shop when in London a couple of months ago and was persuaded to part with the money (a lot!) for some trousers. I really like the clothes but oh they are expensive, and parting with around £150 to £200 for a tee shirt is just too hard as well as unaffordable. I'd love to know what you think of their stuff though, as I feel that the designs certainly plug a gap in the market even although their prices certainly don't! I want someone to do a cheaper version or EF to lower their prices.

PS I just love your writing - everything is so relatable if you know what I mean.

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