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The best ‘build your own’ customizable eye palettes for every budget

October 3rd 2018 / Anna Hunter / 0 comment


You’ll never waste cash on eyeshadow you don’t need again. Here’s our pick of ‘pick your own’ palettes….

If you want something done well, sometimes you’ve got to do it yourself. Applying this notion to eyeshadow palettes means that, essentially, you get all of the smoke, metallics and matte neutrals you could dream of, without the lurid lime shimmer you wouldn’t normally touch with a barge pole, let alone a makeup brush. Also, refillable makeup is the eco-friendly choice. Craft your perfect palette with this lot.

The magnetic one


Art Deco Magnetic Palette, £8.50 (individual shadows from £6)

This sleek refillable compact slides out when you need it and doesn’t spill out all over your handbag when you don’t. You can lineup five shadows within it from a total of 31 matte, pearlescent and shimmer shadows and tonally the German makeup brand’s selection are spot on - there are heaps of jewel hued shades to take you into winter without a crease.

Buy now

The arty one


Beautonomy Create Your Own Palette, from £14.99

This is as bespoke as beauty gets and basically turns your PYO shadow adventure into Art Attack. You can customise everything from the design of the lid to the base to the text on the packaging, and shadow wise you’ve got over 40 to play with. From monogrammed gifts to mixing up your usual staple shadows and ensuring that no one steals your palette at the gym, each palette is quite literally whatever you want it to be.

Buy now

The J Lo one


Jennifer Lopez x Inglot Freedom System Palette, £8 (individual shadows from £7.50)

J Lo apparently keeps three eyeshadows and a HD finishing powder in here, which seems like sorcery given the neat size, but we assure you it’s possible. The base of each pan is magnetic to prevent floating eyeshadows and building your shade range from the Jennifer Lopez edit will supply you with all of the creams, chocolates and caramels you could dream of.

Buy now

The backstage one


MAC Custom Eye Palette, from £25

Go pro with a classic MAC custom palette- you can build up to 30 pans if you’re feeling intrepid, or just two for your most used shades to cut out the fluff and streamline your makeup bag. Whichever way you go, the pick and mix colour, finish and texture opportunities are second to none.

Buy now

The party one


Buxom Empty Eyeshadow Bar Palette, £8 (individual shadows from £8)

With an in-built mirror and double-ended eyeshadow brush, this six pan palette can be filled with your edit of 40 silky, highly pigmented shadows that promise to last all day and night. There’s everything from velvet to chrome to metallic hues to choose from and an in-built primer formula keeps shadows in place.

Buy now

The sturdy travel one


Urban Decay Nirvana Build Your Own Palette, £10

If you’re an Urban Decay shadow devotee but find carting around an entire tin a bit much, this four pan palette allows you to drop in and take out individual eyeshadows you know you’ll need and leave behind those that won’t serve you. There are a whopping 92 shadows in total to deliberate over, so you may be switching them on the daily, but it’s all part of the fun.

Buy now

The budget one


NYX Custom Pro Palette, from £4 (individual shadows from £2.50)

With a simple paintbox design and pop-in shadows that won’t make a dent in your pocket money, this refill palette provides a home for your choice of 88 “hot singles”.

Buy now

The sweet shop one


By Terry Palette Factory, from £45 and exclusive to Selfridges London and Manchester

By Terry creator and makeup artist Terry de Gunzburg’s Palette Factory was inspired by the M&M store in London’s Piccadilly Circus - that’s the kind of high brow makeup inspo we love. There are apparently over 5000 possible combinations when creating your own bespoke palette at the By Terry counter and a makeup artist will be on hand to help you to craft the palette virtually via an iPad before your preferred pigments are weighed, pressed and packaged. It’s part science lab, part beauty consultation and a lot Willy Wonka.

Find out more about the By Terry Palette Factory

The best eye bases to keep your shadow in place

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