Where are the best places to buy underwear?

May 16th 2014 / Laura Fantacci / 1 comment


Stylist Laura Fantacci answers our reader's fashion question on where to buy the best lingerie

If you are looking to update your lingerie drawer either on a budget or on a little splurge, here are my favourite go-to brands and a few extra tips.

For everyday day wear (where style meets practicality) head to COS and & Other Stories; both brands have fabulous styles in practical colour palettes, all machine washable and with an affordable price tag. GAP and Topshop often have beautiful styles too - the first being great for sportswear and the second for vintage-inspired models.

For “problem-solving” lingerie, M&S has an extensive range of top quality shapewear (don’t bother going anywhere else). If you are looking for something a little bit fancier (yet still affordable) try Mimi Holliday (available from Selfridges) - I bought a beautiful, intricate white lace balconette bra with matching briefs from them for my wedding and it looked like it could have been from La Perla.

However, I must admit, that if money were not an object my everyday lingerie drawer would be filled with Eres everything, including their fabulous bodies. And for a little something special Stella McCartney’s retro shapes, soft silks, delicate lace and powdery colour palettes would be my number one choice.

One more tip – looking for a pretty maternity bra? Elle Macpherson Intimates has a fantastic selection that will never make you feel frumpy – worth investing in a couple early on in your pregnancy.

Join the conversation

  • John
  • July 12th 2016

Hi , friends !
Good and interesting topic. I buy underwear from this place . Brand is Tiara Galiano. Site is http://www.tiaragaliano.com/?lang=en .The company is also a producer of underwear which sells. I recommend it.

Agile web development by Byte9