This website uses cookies to improve your experience. Continue if you are OK with this or find out more in our Privacy Policy.

Where are the best places to buy underwear?

May 16th 2014 / Laura Fantacci / 1 comment


Stylist Laura Fantacci answers our reader's fashion question on where to buy the best lingerie

If you are looking to update your lingerie drawer either on a budget or on a little splurge, here are my favourite go-to brands and a few extra tips.

For everyday day wear (where style meets practicality) head to COS and & Other Stories; both brands have fabulous styles in practical colour palettes, all machine washable and with an affordable price tag. GAP and Topshop often have beautiful styles too - the first being great for sportswear and the second for vintage-inspired models.

For “problem-solving” lingerie, M&S has an extensive range of top quality shapewear (don’t bother going anywhere else). If you are looking for something a little bit fancier (yet still affordable) try Mimi Holliday (available from Selfridges) - I bought a beautiful, intricate white lace balconette bra with matching briefs from them for my wedding and it looked like it could have been from La Perla.

However, I must admit, that if money were not an object my everyday lingerie drawer would be filled with Eres everything, including their fabulous bodies. And for a little something special Stella McCartney’s retro shapes, soft silks, delicate lace and powdery colour palettes would be my number one choice.

One more tip – looking for a pretty maternity bra? Elle Macpherson Intimates has a fantastic selection that will never make you feel frumpy – worth investing in a couple early on in your pregnancy.

Join the conversation

  • John
  • July 12th 2016

Hi , friends !
Good and interesting topic. I buy underwear from this place . Brand is Tiara Galiano. Site is .The company is also a producer of underwear which sells. I recommend it.

Related GTG features

The best perfumes on the planet according to TikTok Trends

The best perfumes on the planet according to TikTok

June 23rd 2022 / Sarah-Jane Corfield-Smith and Amy Rostas

Agile web development by Byte9