Dozens of new buys landed on our desks this week, and these are the ones that wowed us
Every week we sift through boxes of new beauty and wellness drops and select the standouts to try not just on ourselves, but on our friends and family. We look for real-world feedback as to whether something is genuinely worth your time and money. We pore over ingredients’ lists, we sniff and we squeeze, searching for solutions to our own pain points – because they are probably yours as well.
For example, Beauty director Ingeborg has mature and sensitive skin, and knows that one particular teen skincare brand will come up trumps for her. This week it’s their new milky toner. Our content coordinator Isla is the first to try viral TikTok trends and says that yes, a plumping lip oil that’s sold out twice really does live up to the hype. Meanwhile, find out which cult cleanser beauty director SJ has had to prize from her young daughter’s hands, and which damage-repairing conditioner impressed Becki, who’s qualified in cosmetic chemistry.