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A quick scroll through Jess Hunt's Instagram and you have a clear idea why the 24-year-old's 1.4 million followers wanted to emulate her fresh-faced look. So admired were her brows in particular, that she launched her own beauty brand Refy so people could copy her look.
Refy began with a three-piece brow kit in November 2020 and a Summer Skin collection with cream bronzer, blush and highlight followed. “Refy is my biggest passion, I love creating easy to use and innovative products for everyone,” Jess told us. “This latest collection is all about that everyday glow and showing that skin should be seen, not hidden.”
In June Refy landed in Sephora in the US and Canada, but Jess is based in Devon. “I absolutely love living near the coast and the countryside, especially during lockdown. I feel so grateful to have these beautiful places on my doorstep.”
Here Jess shares what daily life is like for her and the beauty buys she uses on a daily basis.
My typical workday
“On a typical workday, I like to get up and do a home workout. My favourite app to use is Krissy Cela's Tone and Sculpt - there are so many amazing workouts on there and it really helps to keep me motivated and start my day off in a positive way. I then like to have my morning oat milk latte and catch up with any admin.
“I split my day between shooting content for Instagram, whether that’s styling looks or creating makeup and beauty content. I like to shoot in the mornings when the sun is lower as I find that’s when the natural light is best. I then spend my afternoons working on product development for Refy and any upcoming projects we have. I often have Zoom calls booked for the afternoon also.
“In my evenings, I love to unwind by watching Friends, my all-time favourite tv programme.”
“When your main job is an Instagram influencer it’s hard to take weekends off. I enjoy posting content, engaging with my following and seeing what those that I follow have posted. However, I am trying to cut back on how much I use my phone, especially on the weekends.
“Typically, I like to catch up with friends or spend time with my family. My mum makes the most incredible roast dinner every Sunday so that’s always part of my weekend plans.
“I like to have a self-care night most Sundays to get myself ready for the week ahead. This includes washing my hair and often using a hair mask - my favourite is the Chris Appleton Colour Wow Money Mask, which was limited edition. I then like to use L'Oreal Paris Revitalift Filler Replumping Tissue Mask , £4.99, these are so hydrating!
Wellness from the inside
“Wellness is so important to me, feeling good on the inside ensures I am happy and productive! I like to work out most mornings, usually five times a week. I also love to go for long walks as getting fresh air and moving my body always makes me feel refreshed.
“I also drink so much water! It has just become a habit for me to drink plenty of water every day and I can actually feel it in my body when I am not as hydrated as I should be.”
My best advice
“I always remember being told that I shouldn’t worry about anything and that if I am worried I should ask myself if there is anything I can do about it? If the answer is yes then I should go and do what I can to help the situation. If the answer is no, then there is no point in wasting time and energy on it.