With an end to full lockdown in sight, our online shopping habits are starting to creep back towards the 'normal' we used to know, with mascaras, tinted moisturisers and blushes replacing WFH loungewear and comfy bras . As we all prepare to be released back into the wild, here are the beauty buys you're snapping up to get ready for our triumphant return to society.
From the beauty-editor approved mascara everyone's been talking about to a sleep spray that sends insomniacs off to the land of nod, here are your most purchased items from February
Beauty editor Jane Druker praised this tinted moisturiser for helping her to finally fall in love with her appearance on Zoom thanks to its ability to deliver a dewy tiny with just the right level of coverage. She said that in her 30 years in the beauty industry, nothing delivered a glow quite like this new arrival. This week Becca announced it would be closing down in September this year, so stock up now if you love this as much as Jane does.
H&M rattan basket, £34.99
With working from home still firmly on the agenda, it seems you're as keen to jazz up your space at the moment as we are; given we're spending all our time here, it's only right we love the room we're in!
Elf Putty Blush, £6
GTG's editorial director Victoria loves this easy-to-blend cream to powder blush , available in five shades including deep purple, light brown and pinks to suit all skin tones and undertones. It gives a sheer wash when dabbed on or can be built up for a stronger pop of colour.
Another favourite of Victoria's, this was included in her January empties thanks to the ingredients list of granactive retinoid, antioxidants, coenzyme Q10, peptides and nourishing vitamin E and jojoba extract, all coming together for a hydrating, pigmentation-busting formula.
This cute little character made its way into our edit of the best sex toys and it seems you were sold on its merits. The little arms tuck under your labia while Eva II sits on top, giving you clitoral stimulation during penetrative sex.
This ultralight gel moisturiser is one of 2021's most-hyped skincare launches of the year so far and with good reason. It has three types of hyaluronic acid, ceramides and pineapple enzymes to drench the skin and improve tone and texture, all the while feeling cooling to wake up morning skin.
Atelier Cologne is best known for long-lasting, intriguing fragrances and the scents transfer beautifully to home fragrances. We included this in our edit of best reed diffusers and it's consistently the most-purchased of the selection. You have excellent taste, we must say.
If you haven't heard of this mascara, we'll have to assume you've been living under a rock for 2021. Almost every beauty editor has sung the praises of this lengthening, non-flaking budget mascara. We tested it on four different lash types and were all impressed by its prowess and concluded it's absolutely worth all the hype it's been getting. Buy quickly, before it goes out of stock again.
This pillow was the talk of the town in early February thanks to over 1,539 positive reviews on Amazon. We included it in our round-up of the best pillow mists and are inclined to agree. It's soothing without being overly lavendery and lulled us into a dreamy sleep.
Another 2021 launch that got the beauty industry all abuzz is this hair water which leaves hair silky soft with zero heaviness. Plus it works in just eight seconds for those rushed mornings which are somehow still a thing even though we're all working from home.
When No7's new vitamin C serum landed we couldn't help but draw comparisons to a much more expensive serum by Murad. This 15 per cent serum promises to reveal radiant skin after just one use. It has a citrus scent (no surprise) and a light, gel texture thanks to hydrating hyaluronic acid and castor oil.
A study last June by the National Institute of Health and Care Excellence revealed that Covid sufferers are more likely to die if they lack vitamin D and the vitamin has been a bestseller since then. In our edit of the best vitamin D supplements , this is often the most purchased, with nutritionist Rob Hobson explaining the benefits of spray supplement: “As we get older, our absorption in the gut slows down so sprays are good from middle age onwards as they are absorbed through the lining of mouth into the bloodstream.”
Last month saw the arrival of celebrity stylist George Northwood's debut haircare collection , which he said he created in response to real women's hair woes he saw every day in his salon. The Undamaged Shampoo was formulated to revive colour and heat damaged hair to help reduce breakage and encourage hair strength.
We finally have a date for when clinics will open again (April 12, do hurry up!) but until then we'll all still be using at-home tools to recreate that post-facial glow. In our round-up of the best at-home radiofrequency devices this tool, which is loved by both aesthetician Dr Sophie Shotter and facialist Joanne Evans, is the most purchased. It targets three main areas of the face eyes, cheeks and jawline for firmer skin all over.
Mio Body Brush, £11
Last week Lisa Snowdon told us she's a fan of dry body brushing for firmer, softer skin and it seems you're converts to the practice too with this body brush from Mio a top seller this past month. It has bristles as well as plastic massagers to really invigorate the skin. Take a look at our edit of the best body brushes to find one that's perfect for you.
Clinisept + Mouthwash, £6.49
This anti-microbial mouthwash which speeds up the healing of ulcers sold 900 bottles when it launched on Victoria Health in January and its popularity continues with it being one of the most purchased items we wrote about last month. Yes, it tastes like swimming pool but we've all fallen for its bacteria banishing powers.