It's always a sign of a keeper when a beauty product sells out - Ayesha Muttucumaru explains why we should be thankful that Max Factor's 3 Day Mascara is back in stock

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After selling out on its first day on and becoming the fastest selling mascara launch on the site for 2013, we think it’s safe to say that Max Factor’s Lashfinity 3 Day Mascara , £18.99, is the must-have mascara of the year. Thankfully now back in stock, we can’t think of a better or easier way to look your beauty best through even the wettest of festival weekends.

More of a tint than a lash plumper, this latest offering from make-up maestro Max Factor offers long-lasting definition which is water, flake, rub and budge-proof to provide the perfect low-maintenance beauty fix for those who would prefer not to leave the house completely au natural. It’s news that’s sure to delight the whopping 60% of women in a recent P&G Beauty survey who said that they would rather forget to clean their teeth, wear deodorant or have a wardrobe malfunction than be caught without their mascara.

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According to Pat McGrath, Global Creative Design Director for Max Factor, “What I love about Lashfinity is the discreet finish it gives to lashes over the three days; it pulls your make-up look together beautifully.”

Requiring just a small amount of upkeep to ensure it looks tip top throughout, it also comes with a handy remover pot so that all traces can be wiped away with ease. Fuss-free, simple and hard-wearing too - sounds like a winning combination if you ask us.