Called Find Beauty, its lip, eye, face and nail 'bundles' give it an interesting point of difference to other low-cost brands out there
There’s very little that you can't find on Amazon. And until today, an own-brand makeup line was among them. The e-commerce juggernaut has just unveiled Find, its first-ever collection of colour cosmetics and it’s about to put your Prime account to good use.
It merges two of our key Amazon loves - bargains and bulk buying. Rather than offering products individually, everything comes in a bundle of complimentary items. Prices range from just £8.30 for a lip set to £12.46 for a set of two highlighters.
What’s more, selected bundles are included in Amazon’s Subscribe & Save programme, giving you access to additional savings on repeat orders.
Products cover four categories - eyes, face, lips and nails - and include everything from eyeshadow palettes to highlighter crayons and fast-drying polishes. From modern nudes to shiny and matte finishes and bright pops of colour, it’s an eye-catching debut.
Here are the beauty bargains we reckon you'll be adding to your basket.
Find Lip Bundles, £8.30
Each contains a shiny lipstick as well as a lip liner too, to give your handiwork extra staying power.
Find Cheek Sculptor Contouring Bundle, £12.46
For a radiant sweep of colour, opt for this highlighter/stick blusher duo. Their crayon packaging also makes them ideal for on the go touch-ups.
Find Eyebrow Bundles, £8.78
With a double-ended eyebrow pencil for filling in sparseness and an eyebrow mascara to add dimension, these kits cover a range of brow bases.
MORE GLOSS: Urban Decay Brow Blade - the makeup equivalent of microblading has arrived
Find Midnight Black Bundle, £11.29
For a fuller, denser lash line, this set featuring a volumising mascara and black eye marker could become your new daily go-to.
Find Nail Bundles, £10.73
Available in six combinations, these nail polish trios provide ample inspiration for helping you step outside your colour comfort zone.