Bold, bright and budget-friendly, here’s what you need to know about the e-retailer’s debut 46-piece makeup colour collection

Any products in this article have been selected editorially however if you buy something we mention, we may earn commission

When it comes to fashion, ASOS has established itself as a global tour de force. With a wide-ranging roster of products in its portfolio, its own brand clothing line has cultivated a loyal following over the years and its first colour collection looks set to follow in its successful footsteps.

With its beauty section already offering a huge selection of popular brands, it only seemed a matter of time before an ASOS-own collection would make the switch from virtual to reality - and it’s been worth the wait. Featuring 46 shades across liquid and vibrant matte lipsticks, contouring palettes, shimmering eyeshadows, highlighting chubby sticks and bronzers, the Korean-beauty inspired brand is all about self-expression - an ethos reflected by the campaign’s ‘Go play’ tagline. Also included are lip liners, liquid pens and pencil eyeliners, a mascara, blusher and a translucent finishing pressed powder - a solid base of beauty basics.

Pigment-wise, the range certainly delivers. From silky eyeliner pencils to bold bullets of lip colour and buttery highlighters, they provide great colour payoff, with further shades rolling out soon after they launch.

Even more impressively though, is the price list. From £5 lip liners (the cheapest items on the makeup menu) to £12 eyeshadow palettes (the most expensive), the range is extremely affordable to prove that quality needn’t come at a cost. Certain to impress its 20-something fan-base as well as older demographics too, we look forward to seeing the upcoming additions it has in store. We’ve heard that bases could be in the this space.

ASOS Makeup is available to buy online here .

Follow Ayesha on  Twitter  and  Instagram .