Forget the beauty buzzwords of seasons gone by, as next January heralds the arrival of a new springtime slogan - ‘bees,’ or more specifically #savethebees, courtesy of the Chantecaille Spring 2014 collection.
Dubbed ‘Nature’s Pollinators,’ bees have played an important role in our ecosystems for millions of years. However their populations have vastly decreased over the past five years due to disease outbreak, climate change, repeated use of dangerous pesticides and even radiation given off by mobile phones.
As Founder Sylvie Chantecaille stated at the launch, “The environment is our passion,” a fact evident from the fantastic array of good causes championed by the brand in the past. Next season will be no different as Chantecaille turns its attention to our honey-hoarding, blossom-deflowering bumbling friends of the environment, as they aim to spread awareness on their integral role in nature and the effect their dwindling numbers will have on future fruit harvests and farmers’ livelihoods.
The initiative also hopes to draw attention to worldwide attitudes towards the environment and in particular the overuse of pesticides, by encouraging each country to raise the issue with their relevant authority.
Proud supporters of important causes in the past, including The Humane Society of the United States courtesy of their gorgeous The Wild Horses Palette , £74 and African Elephants with The Elephant Palette, £74 their springtime limited edition offering is sure to create a similar beauty buzz among beauty fans. Named the ‘Save The Bees Palette,’ £74 the selection of silky-textured shades comprises of four flattering and illuminating hues, each designed to add a delicate springtime radiance to both cheeks and eyes.