Ever the Good Samaritan of the beauty industry, Chantecaille has revealed the good cause of its next collection - and it's the bees' knees, writes Ayesha Muttucumaru

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Forget the beauty buzzwords of seasons gone by, as next January heralds the arrival of a new springtime slogan - ‘bees,’ or more specifically #savethebees, courtesy of the Chantecaille Spring 2014 collection.

Dubbed ‘Nature’s Pollinators,’ bees have played an important role in our ecosystems for millions of years. However their populations have vastly decreased over the past five years due to disease outbreak, climate change, repeated use of dangerous pesticides and even radiation given off by mobile phones.

As Founder Sylvie Chantecaille stated at the launch, “The environment is our passion,” a fact evident from the fantastic array of good causes championed by the brand in the past. Next season will be no different as Chantecaille turns its attention to our honey-hoarding, blossom-deflowering bumbling friends of the environment, as they aim to spread awareness on their integral role in nature and the effect their dwindling numbers will have on future fruit harvests and farmers’ livelihoods.

MORE GLOSS: Chantecaille's Wild Horses collection

The initiative also hopes to draw attention to worldwide attitudes towards the environment and in particular the overuse of pesticides, by encouraging each country to raise the issue with their relevant authority.

Proud supporters of important causes in the past, including The Humane Society of the United States courtesy of their gorgeous The Wild Horses Palette , £74 and African Elephants with The Elephant Palette,  £74 their springtime limited edition offering is sure to create a similar beauty buzz among beauty fans. Named the ‘Save The Bees Palette,’ £74 the selection of silky-textured shades comprises of four flattering and illuminating hues, each designed to add a delicate springtime radiance to both cheeks and eyes.

With a golden ‘Honey’ highlighting shade, a more intense ‘Beehive’ brown, crisp ‘Sky’ blue and a fresh flush of ‘Nectar’ coral pink, come next January this palette could hold the key for giving skin a much-needed spring in its step. Team with their new ‘Storm’, thunder cloud gray 24 Hour Waterproof Eye Liner, £22 to sidestep April showers, a swipe of one of the blossoming Lip Chics in Primrose or Wild Rose and a final slick of Brilliant Gloss in Pretty (a shimmering strawberry pink), £26 for a dose of garden-party prep and polish, without having to actually step outside.

The new Chantecaille spring 2014 collection will be available from January 2014 from Space NK  and Liberty .