Introducing the dreamy new cheek and lip gloss that's designed by beauty fans

It’s the beauty obsessive’s dream – you get to create your own perfect makeup product. What shade will you go for? What about the ingredients, the scent, the texture, the finish? And what will you call it?

Well, that dream has become reality with new buzz brand Convié and their debut launch, The Velvet Gloss, £27, a ridiculously chic multipurpose lip and cheek product.  It takes a lot for a new brand to cut through the noise – there’s no shortage of competition out there, after all – but Convié is doing something so genuinely different that we couldn’t help but sit up and take notice.

Founded by a French/British millennial female duo, it’s a community-led business. Which means if you join Convié’s gang (and with its Gallic cool girl vibes, we definitely want in), you get to take part in product consultations, development, testing and feedback. You basically help create the beauty products you really want, every step of the way – and earn points for your participation which are redeemable against product and events. Speaking of which, the brand holds fabulous parties and events in London and Paris so everyone can get together - they’re a very inclusive bunch. To get involved, just fill in the form on the Convié (it means ‘invited’ in French) website. Très cool, non?

The Velvet Gloss is the first of Convié’s co-creations and they’ve started with a bang. First things first, we love a multi-tasker – why put two products in your handbag when you can have one? It’s also vegan, cruelty-free and contains coconut oil to soften and hydrate, plus sunflower wax to create a velvety, demi-matte finish with zero stickiness. The Velvet Gloss is available in three gorgeous, wearable shades: Rose Flush, Barely There and Deep Cherry. 

They are available to purchase individually or as The Velvet Gloss Trio, £69. We are such fans at Get The Gloss, it’s been every woman for herself fighting over the samples in the office – so much for community, eh?!

We can’t wait to see what Convié do next. In the meantime, would you like to get your hands on this lip and cheek gloss perfection? Of course you would. Happily, our friends at Convié are giving GTG readers 20% off. Simply enter the code GTG20 at checkout. Got to weareconvie.com.Ts & Cs apply.

 
Terms and conditions: Offer valid through 23:59 GMT 30/06/2024. One use per customer. Valid when purchasing The Velvet Gloss individual shades including: Barely There, Rose  Flush and Deep Cherry. Not valid for purchases of The Velvet Gloss Trio or on Limited Edition items, include the Léopoldine Château collaboration bundle products. Cannot be combined with other offers. No minimum purchase requirement.