Beauty director SJ has swatched, buffed and blended all six shades of the new Rhode Pocket Blush

Any products in this article have been selected editorially however if you buy something we mention, we may earn commission

In case you’re unfamiliar, Rhode is Hailey Bieber’s beauty brand. It launched last year and has been unbelievably successful with not only the tween and teen market (it is a good skincare for teens option as it contains very few irritating ingredients) but, perhaps surprisingly, a hit with older demographics too. At the grand age of 41, I count myself as a Rhode fan, which is a testament to the quality of the products rather than perhaps having much affinity to the celeb that comes with them. Rhode has now ventured into new beauty territory with its first real makeup product. A collection of six cream blushers, Rhode Pocket Blush, £24, available now via their online site.

I say first real makeup product because up until now, alongside the four skincare products - a cleanser and three moisturisers, of which I would highly recommend the Rhode Peptide Glazing Fluid, £30 - there have been some lightly tinted lip balms - the Peptide Lip Tint, £18 (I carry the light pink shade, Ribbon on me all the time), which some may say are makeup but I think not.

However, the arrival of these palm-sized cream blushers are an unequivocal step into the colour cosmetics arena. And they caused a stir before they had even launched. Firstly because it’s Hailey Bieber - she has an Instagram following of 52.5 million (wowzers) to whom she has been teasing their arrival, so naturally the hype is high.

Secondly, anything related to makeup plus Hailey Bieber goes instantly viral. Over the years there has been a stampede at nail salons to copy her glazed doughnut nails not to mention when she coined ‘sugarplum fairy blush’. This is when Bieber applied a shimmering highlighter on the high points of her face so it looked like she had been sprinkled in fairy dust. Cue sales of highlighter increasing.

The blushers all come in the same brown lozenge-style packaging and as the name suggests are small enough to fit into your pocket. They can be used on the lips and the cheeks and contain some of the same hydrating skincare ingredients found in her moisturisers - peptides and tamanu seed oil.

SJ’s verdict of Rhode Pocket Blush

Packaging: the blushers really are pocket-size and have been designed to take anywhere for on-the-go touchups. The outer packaging feels slick and luxe and I really like the twist-up stick format as it makes it far more hygienic to apply on the go compared to a pot you have to put your fingers in.

Texture: they are creamy but dry down to a powder so you can buff it in when first applied. And they have good staying power. I swatched three shades on the back of my hand first thing in the morning and they were still there by evening.

Finish: it is somewhere between dewy and velvety, neither too glossy nor too flat. Perfection in my opinion.

Shade range: this has been very well curated as the six shades span every tone. Let me give you a quick breakdown of each of them for you.
Piggy is a cool-toned baby pink. I loved it on my cheeks but it was a bit bubblegum-like on my lips.
Juice Box is more of a rose pink and very wearable colour for both lips and cheeks on all skin tones.
Freckle is a great brown-pink shade for lighter skin tones and will look somewhere between a blusher and a matte bronzer. I’m not sure it will do a lot for warmer skin tones.
Spicy Marg is arguably the most statement colour from the collection, it is a bright orange-coral that will look great on fairer skin in the summer and on warmer skins all year round.
Sleepy Girl is a gorgeous darker brown with a hint of purple in it. It will look fabulous on warmer and darker skin tones but fairer skins will be able to pull it off too.
Toasted Teddy is the deepest tone that mixes dark brown with some red tones. A gorgeous choice for darker skin tones.

Overall thoughts: As with all the Rhode products I’ve tried, I start with an element of scepticism because it’s not really a brand I should be into. However, I’ve really liked everything so far -Pocket Blush included. The texture is what a cream blusher should be; creamy but not greasy and it really does create a gorgeous flush that looks natural. I appreciate the handy on-the-go packaging. But the highest praise I can give is that Freckle and Spicy Marg have gone straight into my makeup bag and I recommend you add one to yours too.

Rhode Pocket Blush are £24 and available now