Beauty Pie, the luxury beauty buyers’ club created in December 2016 by Marcia Kilgore, has just launched a new membership option, Beauty Pie Plus, which costs £59 a year and gives you a whopping £3,600 to spend annually with no monthly limits, meaning you can bulk buy your favourite products and test out as many new launches to your heart's content.
How is Beauty Pie able to offer 'factory prices'?
Beauty Pie's tagline is ‘makeup without the markup’. It offers makeup, skincare, haircare, body care, fragrances, candles and supplements that matched the quality of Bobbi Brown, MAC or Charlotte Tilbury, at Lidl and Aldi prices.
But how do they do it? Marcia explains. "We pull together the collective buying power of thousands of discerning makeup junkies to cut out the middlemen. We source our products directly from world-leading labs."
Incidentally, these are the same labs that many of your pricey high-end products are from. It's an open secret as to which ones. Beauty Pie won’t confirm, but it’s guaranteed they are staples of your local beauty hall. "We don’t try to engineer products so that we can make more profit," adds Marcia, meaning they won't scrimp on active ingredients to keep costs down. "We test like-for-like from the world’s best, for whatever the ‘cost of goods’ is, and then bring it to the customer with total transparency, so they know that what we’re most focused on is bringing them the very best product (instead of making a profit)."
You'll find a breakdown of manufacturing costs on each product’s page. Packaging, warehousing, and safety and testing are all accounted for, to provide some much-needed clarity on the true cost of its makeup.
How does Beauty Pie membership work?
Membership fees start at £5 a month for a £50 spending limit to £20 a month for a £200 limit. The new Plus membership gives you a £3,600 yearly allowance for £59, with no monthly cap.
With the spending limit memberships, your cap is calculated on what you would have paid at typical non-factory prices; so their best-selling One Palette Wonder (a dupe of the Charlotte Tilbury Instant Look in a Palette, £49) has a 'typical price' of £35 and a member price of £7.96. Any unused spending limit just rolls over to the next month. If you're curious, join and enter GTGSENTME in the promo box to get an extra £10 spend on your first month.
This month sees the launch of new kind of membership, named Beauty Pie Plus. It gives members the flexibility to shop when they want by eliminating monthly spending limits and offering an upfront spending allowance that renews every year.
How does Beauty Pie Make its money?
Marcia explains. "To pay our bills and run a business, members pay a small membership fee each month. Operating the Pie is a complex endeavour. We have team members, rent, technology and stock, and we need a certain level of contribution per product to ensure we can continue to deliver luxury for less. Plus, each member has an allocated spending limit, so we don’t run out of everything!"
Sounds too good to be true right? It’s a common preconception, and one Marcia has worked hard over the last four years to put right. “As a born ‘rogue’ thinker, I have been amazed to see how many people have become so conditioned to accept the status quo, and immediately judge new things as suspect, no matter how much more beneficial they are to them as customers,” she says. “We’ve had to do a lot of work there, to prove to people that the Beauty Pie fairytale is actually true! I’ve learned so much about human psychology that I might now be able to write a book on it.”
Now that there's the Beauty Pie Plus membership, we don't have to be conservative about what we add to our basket. For a little shopping inspiration, here are the top 10 bestsellers onsite since it launched in 2016. Happy shopping (don't forget to join with our code GTGSENTME, which gives you £10 extra to spend).