No airbrushing, no smoke and mirrors, just a REALLY amazing sell-out primer

Let’s face it, the world has gone selfie mad, so it was only a matter of time before photoready beauty followed suit. From contouring to strobing to airbrushed tans, it seems many of us are on a mission to chisel, define and refine our god given features; however, making the most of what your mama gave you needn’t involve changing your face shape every time a photo opportunity comes up (practically every tea break these days).

All hail the ‘selfie serum’, or more technically and accurately, Niod Photography Fluid Opacity 12% . The very name of it is suggestive of pro camera kit, and this colour correcting, imperfection blurring and light refraction unction could well save hours and funds frittered away in Photoshop, or for the rest of us, flicking through Instagram filters. You might not even require Amaro, Walden, Mayfair and co after you’ve soft-focused your face with Photography Fluid.

The big idea is ‘prismatic technology’- molecular particles of various sizes in the formula refract light in different directions and ‘confuse’ both the camera and eye lens to reduce the appearance of lines and imperfections and create instant radiance. Hue correctors tone down redness and unflattering sallow tones while ‘mesh adherence technology’ keeps your primer, and anything else on top of it, from going AWOL throughout the day. You can mix the light fluid with moisturiser, your foundation or even go it alone- it’s subtly enhance your mug without adding any colour. Bring on the close ups.

Niod Photography Fluid Opacity 12% , £20

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Have you tried Photography Fluid? I’d love to hear your thoughts- comment below or tweet me