There's a new matchmaker in town: but instead of finding you a date, it gives you the perfect foundation writes Ayesha Muttucumaru
In my Not Fair column last month, I was able to find myself a new winter wardrobe of foundations to suit any skin tone and the worst of bad skin days. I didn’t think it could get much better. However this month, a new launch from Elizabeth Arden is looking to add a touch of futuristic gadgetry to the quest of finding the perfect match in the New Year.
I love a good matchmaking show whether it’s re-runs of Blind Date, a Saturday night in with Take Me Out or even, ahem, Flavor of Love on a lazy Sunday afternoon. However early next year, I’ll need to make room for a new matchmaker in my life, thanks to the brand’s new Flawless Finish Perfectly Nude Makeup SPF 15 range, £28 and the introduction of an exciting complimentary Shade Match Maker service too (the first premium brand to do so). While No7 also introduced a similar Match Made Service last year, this launch is particularly exciting as it looks to include a broader spectrum of shades (an impressive 20 in total, their largest yet) and innovative tone-tracking technology that I can certainly vouch for.
At the launch, the matchmaking process just took a few seconds as three readings were taken at different points on my face to measure its colour, and recommend the best shade for my complexion. I was matched with Warm Cappuccino, a chocolate coloured smooth, city slicker that was hard working and brightened up both my day and my complexion.
It had good staying power and a range of virtues that will be good for me in the long and short-term. With talents including soft-focus mineral crystals to blur imperfections and to cover up my flaws (those pesky pores and fiddly fine lines), hydro-pigment technology to make it a natural skin fit and caring vitamins C and E and antioxidants too, I was impressed by its range of qualities for helping protect my skin from both outside assaults and skin stressors too, i.e. UVA rays and the harsh hydration-sapping winter elements. Built on a ‘make-up that does more’ premise, this prospective partner certainly delivered and I’ve been glowing ever since our first encounter.
So Cilla, Paddy, Flavor Flav, you may have competition. There’s a new matchmaker in town and its proving to be quite the success story.
The Foundation Shade Match Maker will be available at Elizabeth Arden counters nationwide from February 2014 for all of the brand’s foundation ranges.
New Flawless Finish Perfectly Nude Makeup SPF 15 will be available exclusively at Debenhams from the 18th of January and at Elizabeth Arden counters nationwide from the 19th of February.