Susannah Taylor tries a revolutionary new self-tanning lotion that can supposedly be washed on, not off...

Any products in this article have been selected editorially however if you buy something we mention, we may earn commission

When I heard about the new St Tropez Gradual Tan In Shower Tanning Lotion this week I simply had to try it. After all, I wasn't nick-named the Florida Granny when I worked at Glamour magazine for nothing.  I am very pale naturally and whilst I'm definitely not into looking like an extra from TOWIE, I apply some sort of light, natural-looking self tan every week to stop me looking like an illuminous beacon. The idea of the new St Tropez product sounded intriguing - supposedly you are meant to apply the creamy lotion to clean wet skin, in the shower, before washing it off. Over a few hours a hint of a tan is meant to develop into a golden glow. Sounds too good to be true? I'll be honest, I was quite dubious as to how the hell it would work.

So the application went like this: I washed my body (shaved my legs etc) and turned the shower off before applying the product everywhere to my wet skin. It doesn't say it's for the face, but I reckon if a job's worth doing, it's worth doing well, and so I applied it there too. It has a creamy texture (non-foaming), and I applied it liberally. The instructions tell you to leave the shower off for 3 minutes whilst the lotion sets to work.

This was the only bit I found a bit weird - it sounds silly but what was I meant to do for 3 minutes? You can't shave your legs (even though I'd already done it), because you'd shave off the lotion, I didn't want to get out and cover myself in a towel in case it rubbed off any patches of the tan, and I didn't just want to stand shivering in the shower (remember your skin is wet). So, instead, I stood, cold and naked in the bathroom and busied myself brushing my teeth before having a tidy of my clothes which were strewn on the floor! I guess if I'd been more organised with a little mirror etc I could have thought of in-shower things to do such as applying a hair mask, or plucking/dying my eyebrows, but I didn't. I also should have done the backs of my hands because I forgot about those. Anyhow, I got back in the shower and washed it off (skin felt very soft), patted my skin dry and went to bed.

Annnnnd... TA-DAH! It worked. Honestly. I awoke this morning to a pale, golden, soft hint of a tan with no streaks whatsoever, and my face also looked lightly bronzed with no tell-tale patchiness. Don't ask me how it works but it really, seriously does and the 3 minutes of naked coldness was worth it.

Colour-wise it doesn't give a dark, Michelle Keegan type of tan (phew), more a golden glow, so if you want it darker then you need to reapply it again - which I of course did this morning, true to my Florida Granny form.

Available now, £14.50 from

Call 0207 845 6330 for your nearest stockist

Follow us @GetTheGloss  and Susannah @STaylorGTG