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The Gloss Report: Finishing Powders
In the past year, powder sales have soared by 41% according to market information experts the NPD Group, with the motivation for extra sales thought to be our increased demand for long lasting makeup . Basically, we don’t have time to be faffing around with retouching- we want our makeup to look awesome, real and to stay in place, thanks very much. A good finishing powder should take care of the latter two makeup stipulations, with no heaviness either in feel or appearance. We road-tested a selection of powders on the market to see which ones stood the test of time, humidity and “realness”. Puffs at the ready.