Calling all beauty buffs: superstar YouTuber and MUA Patrick Starrr has finally launched his hugely popular inclusive makeup range One/Size exclusively at Sephora UK

In case you hadn't heard yet Sephora has finally launched in the UK, meaning beauty buffs now have direct access to a raft of major brands this side of the pond for the first time — think Makeup by Mario, Ilia Beauty and Tarte Cosmetics. But the brand we're most excited by has to be One/Size, the inclusive makeup brand created by YouTube sensation and MUA Patrick Starrr, which launched in the States during the pandemic. 

Patrick Starrr has been creating content for over ten years, and has racked up more than 11 million followers across Instagram, YouTube and TikTok. He was also recently a guest judge on Drag Race Philippines, and is known for his wild and wacky outfits which feature matching turbans, accessories and nine-inch stilettos — you certainly wouldn’t miss him in a crowd!

@onesize We have some exciting news ONE/SIZE fam! We are finally launching in @sephorauk ! Stay tuned for more details 🇬🇧♥️ #ONESIZEUK @patrickstarrr ♬ Hot New Bombshell - Userrrr

Patrick says he created One/Size to bring high-performing products to everyone, whatever your age, gender or sexuality. The brand's tagline is fitting: ‘makeup is a one/size fits all’. His range includes everything from the superduper On 'Til Dawn Mattifying Waterproof Setting Spray, £30, the Ultimate Blurring Setting Powder, £17 — a personal favourite — and the Cheek Clapper 3D Blush Trio Palette, £37, in a collection of shimmery and coral hues that are deeply flattering. 

One/Size is all about having fun and being extra. In fact, Patrick boldly declares the 'no-makeup-makeup' look is well and truly out. Instead, he wants to see more people wearing a “full beat” - think full coverage foundation, bold lips, extra eyeshadow looks and thick long fluttery lashes.

When Patrick touched down in London to launch One/Size at Sephora UK, we sat down with him to discuss his maximalist approach to makeup. 

When did you first start playing with makeup?

“Oh, in middle school. I think I was about 12 or 13 playing with a little bit of foundation. But it wasn't enough, I needed more! A little bit of eyeliner, mascara and lip balm - that's always how it starts! And by 2011, that's when Patrick Starrr was born: my biggest inspiration."

How did people initially respond to him wearing makeup? "Being Filipino, being a person of colour and being gay, this wasn't necessarily their perception of what was meant for me and my destiny, but championing this identity has helped me realise my self-worth and the value that I bring to the world."

Which three products can't you live without?

"My award-winning powder foundation Turn Up The Base, £33 of course. It's made with rice silk powder, it’s triple milled, worn by Kim Kardashian at the Vanity Fair party, Chloe Bailey, Dosha Cat loves it, too. This was my first ever complexion launch. It’s so photogenic, it’s beautiful on top of foundation, without foundation just on your skin with primer. I'm always about turning up the base and having fun. 

"Product number two is my Ultimate Blurring Setting Powder, £17. We have both a translucent and a darker shade - YouTuber Jackie Aina loves to mix both and is obsessed!"

"And third is our most viral product ever: On 'Til Dawn Mattifying Waterproof Setting Spray, £30. Last Christmas, just for fun, I decided to do a full face of makeup, spray this all over my face and jump into my parent's pool. When I came out, my makeup was still intact, and even when I patted my face with a towel nothing came off. So it's called on 'til dawn for a reason! It's loved by drag queens and celebrities. I saw this in Makeup by Mario's kit on Keeping Up With The Kardashians and Makeup by Ariel asked me for 10 of these. I really test everything myself - I am a maximalist makeup wearer."

What is your biggest makeup tip?

"I think it's balance. A lot of people ask me ‘how do I do my brows like this’ or ‘how do I contour my nose?’ If you're looking at brows, I'll look at someone's hair type and texture, to balance brows with the hair. If they want to contour their nose, have they contoured the cheeks, the forehead and the jaw? If you want to wear a red lip, why does it look so crazy? Maybe because you're missing blush. As a makeup artist, balance and harmony is really important. Although I'm wearing a full face of makeup, it is maximalist some may say, it's cakey, but it's balanced."

If you could paint one celebrity face, who would it be?

“I love Oprah. She is literally the icon to me in terms of being self-made and understanding who you are and championing her identity. I'd love to have a chat with her.”

How do you navigate the pressures of social media?

“[The arrival of] social media has to be one of the most iconic moments in the history and world of makeup. It has changed lives, it has changed my life and the lives of my friends. Although the internet can be trolly, crazy and dramatic, the people around me, my family, friends, they really keep me grounded. Each night I practise gratitude.

"It takes time to find who you are, who you want to be, who you need to be and my mantra 'life opens up when you do' has kept me grounded. Being a very impostor syndrome-based person, I'm able to put on this  makeup, put on a turban and have no one tell me what to do. And I think that character that millions of people now know and love has been an outlet of expression for me to be who I want to be, and most importantly, who I need to be."

What's next for Patrick Starrr?

"I haven't yet revealed that I'm currently in aesthetician school full time to learn about the skin in California. I've been doing this for ten years but to be skin deep is really important to me because as I get older my skin is changing. I want to understand how the products that I'm creating affect the skin and also how they can improve the skin.

"I would love to open up maybe an aesthetician spa of some sort and give facials and makeovers because as an influencer I really miss being connected [with consumers]. I used to work in a retail environment, so I miss that environment."