The beauty brand will donate profits raised through sales of the soap to eye-health projects in developing countries

Any products in this article have been selected editorially however if you buy something we mention, we may earn commission

It’s well-known for being a brand that loves to take care of the senses - and now wellness warrior L’Occitane  is launching its exclusive Shea Apricot Solidarity Soap  to raise funds and awareness for World Sight Day.

Despite affecting almost 285 million people worldwide, statistics show that in 80 per cent of cases visual impairment can be avoided. Dedicated to supporting this fight against preventable blindless,  L’Occitane  has spent years incorporating braille into its product packaging, as well as working to facilitate the intergration of the visually impared into a professional environment through the  L’Occitane Foundation . If that wasn’t enough, each year the brand offer an exclusive solidarity product from which 100 per cent of the proceeds go towards supporting projects that fight blindness in developing countries.

To mark this year’s World Sight Day,  L’Occitane  is releasing a lightly scented, shea butter infused soap. Designed to cleanse, the soap leaves skin soft, smooth and ultra-hydrated - and at just £4.50 a bar, there’s no better way to show your support. Available to buy in-store and online from today,  Shea Apricot Solidarity Soap  makes the perfect shower companion - so grab yourself a bar, lather up and join  L’Occitane  in supporting a truely worthwhile cause.

Show your support and order your L’Occitane Shea Apricot Solidarity Soap  here