Skincare aimed at teens and young adults all too often veers towards the kitsch and cutesy, vying for Instagram appeal and viral “success” over efficiency or consistency (this is definitely not always the case, but glittery sheet masks have a lot to answer for). This week’s new My Clarins launch, however, takes into account what’s really important to young people in both the skincare and ethical stakes, namely a consistent routine that shows results, cruelty-free and environmentally friendly formulations and natural, plant-based actives where possible. Here’s what it’s bringing to the young adult skincare counter and why it’s definitely not just for teens…
It’s vegan and cruelty-free
I’m beginning with this point because this is a first for the long-established skincare house - the My Clarins range is vegan friendly and the brand isn’t retailing the line in any areas of the world that permits testing on animals, meaning that huge markets such as China and South America aren’t getting a look in. For a company of this size and impact, it’s a refreshingly forward-looking move. As well as being as being free of animal products, the range is also based on ingredient of 88 per cent natural origin, harnessing as much plant power as possible.
It’s eco conscious
The slightly Drunk Elephant -esque packaging is made from recycled material sourced from a sustainably managed forest .
It’s brilliant for oily, urban skin
The target demographic is 18-25, but if you’ve got oily skin , the light, predominantly gel based textures will provide optimal hydration and the anti-pollution complex present across the range is good news if you live in a built-up environment and are bombarded by free-radicals from cars, smog and smoke on the daily.
It’s gentle but does the job
When establishing a skincare routine as a young adult, common issues such as hormonal acne or oiliness often present challenges and it can be tempting to go a little too gung-ho with aggressive treatments in an attempt to clear up problems fast. Often what’s needed initially (along with professional advice in some cases) is a simple, gentle routine that takes care of the basics such as cleansing and hydration effectively without throwing the skin out of balance or compromising the skin barrier. My Clarins does this well - the nine products don’t promise the earth (which is definitely a positive) but do take care of business as far as the fundamentals of thorough cleansing, moisturising and clarifying go, with the notable glaring exception of an SPF at this stage, but here’s hoping that’s to come. In the meantime, here’s your lot: