It’s the £18 eyeshadow from Urban Decay that’s gone viral for creating a gorgeous sparkly eye with minimum effort and has been flying off the shelves but it’s finally back in stock.

If there’s one thing we love it's glitter eye makeup. And in the last few weeks there’s has been one particular glitter eye makeup product that TikTok users have gone all kinds of levels of sparkly bananas for. Meet Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy, £18 - a product with its own hashtag that has racked up 4.1 million views and counting. But why this particular glitter shadow when there are hundreds, nay thousands, out there? 

Well, firstly as makeup artist and one of our favourite TikTokers @rosegallagherbeauty points out below, “it doesn’t drop and applies just beautifully with a finger” making it very easy to use. She applies it over a neutral base and with just a few swipes she elevates her already gorgeous look into something even more special.

Price surely must play a part too. We love the best eyeshadow palette as much as the next person but they tend to come with a higher price tag and there’s always the worry that you’re not actually going to use all the colours in it and stick with two or three that you feel happy with. By which point, maybe it does make it more cost-effective to just buy a couple of shadows that you love and stick with those.

And then there’s the glitter phenomenon. Glitter eye makeup has the ability to add a hint of youthful joy to a look and unlike a full-on smokey eye that requires lots of different eye shadows (which is where the best eyeshadow palette is essential) and copious amounts of blending, the Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy can quite literally just be swept over the eye with either your finger or a brush if you’re feeling fancy and you’re done.

The tone of the shadow is also worth a mention and is part of its huge success. It’s a shimmering soft rose gold. There are other colours in the Moondust eyeshadow range ranging through silver, browns and purples that sell well but nothing like what has happened with Space Cowboy. This has the ability to work on both cool and warm-toned skins as well as looking great on all skin tones.

We can't let a huge TikTok trend pass us by - remember when we tried the TikTok trend of fruit used as makeup or when we discovered what is internal shower? So of course we got our Social and Editorial Assistant, Amy (above right) and Commerical Director, Christina (above left) to give it a go. 

Amy's verdict: "I love that you only need one product to instantly elevate your look to be party-ready. Glitter often involves a lot of fallout, but there's none of that here. It glides onto the eyelids and stays out for hours. You could easily wear this alone (with mascara) or layered onto your other eyeshadows for a more dramatic look. This is that one eye makeup product that anyone could use no matter what age. I’ve been recommending it to everyone I know!”

Christina's verdict: "The most highly pigmented eyeshadow I have ever used, it is super easy to apply, I just used my fingers and blended all across my eyelid. The sparkly catches the light from every direction and is going to be the perfect look for my NYE party."

If you love the look of it then we suggest you snap it up quickly as it's already sold out twice and as we set this feature live it was out of stock at Boots and ASOS. May the most sparkly of glitter eye makeup be yours.

Buy now