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New report shows organic health and beauty sales are up 20%
March 26th 2015
A study by The Soil Association has found that sales of certified organic health and beauty products increased by 20% in 2014 reaching a record high of £44.6 million
With what seems like the whole world and its mother on some sort of health kick, it isn't just our juices that are now green but increasingly our kitchens, bathrooms and makeup bags. Organic products, once associated with hemp loving hippies, have had a glamorous makeover and The Soil Association has the stats to prove it. The organic market as a whole is now worth in excess of £1.86 billion and in 2014 the number of Soil Association certified organic symbol holders increased by an impressive 51%.
As well as a boom in new organic beauty brands, established organic companies continue to flourish. Neal's Yard Remedies, the leading organic beauty brand in the UK, saw a 12% increase in sales in 2014 and the recently rebranded Odilyque has seen exports up 50% year on year.
Emma Reinhold, trade relations manager at Soil Association Certification shed light on the findings:
“Organic beauty now appeals to a much wider group of consumers and leading organic brands are also increasingly looking beyond the environmentally conscious core consumers that originally drove the market to appeal to a wider, less ideologically driven public looking for more natural products that work.”
With Reinhold predicting that the overall UK organic market will break the £2 billion barrier in 2016 it appears the future really is green.