M·A·C Cosmetics is recognised as one of the most revolutionary and influential companies in the global cosmetics industry. Founded in 1984 to support the creative needs and high standards of professional makeup artists, today M·A·C stands at the epicenter of fashion, beauty and popular culture.
The company’s extraordinary ability to create innovative products and cultivate new markets has led to its unparalleled growth and expansion, around the world.The M·A·C philosophy stems from its commitment to provide professional quality cosmetics – universally – with a colour, shade and finish that’s right for everyone.
The company’s credo: All Races, All Sexes, All Ages, reflects the brand’s unique appreciation of individuality, artistry and the virtues of self-expression. A brand that believes in “giving back,” M·A·C has opened it's heart to the world. The company’s social consciousness initiatives – especially its incomparable efforts on behalf of the fight against HIV and AIDS are the core of M·A·C’s distinctive culture.
Makeup authority – M·A·C artist's make-up artistry, trend, product knowledge and their ability to share these expertise with our customers is what makes M·A·C the World’s leading professional make-up authority
Individuality – (all ages, all races , all sexes ) M·A·C celebrates diversity with our artists and consumers, shown through our ability to meet the needs of each and every individual customer through our extensive product and shade range and personalised service approach
Community – M·A·C is a community of artists all working together to bring the M·A·C vision to life through the outreach we do via word of mouth and social media such as Facebook, Twitter and YouTube
Trend setting – M·A·C is at the forefront of fashion trends and leaders in collaboration (pop culture, icons, subculture, backstage presence supporting fashion shows worldwide). Our colour collections, visuals and our artists all reflect the latest in trend. Our artists bring backstage trend knowledge to their customers every day. M·A·C influences and helps to set trends through our participation in fashion weeks around the world
Social responsibility – A brand that believes in “giving back” through the company’s socially conscious initiatives – the M·A·C Aids Fund, Viva Glam, Employee volunteer programs and Back to M·A·C are the core of M·A·C’s distinctive culture
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