Percy & Reed

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Percy & Reed is the quintessentially British haircare brand founded by Paul (AKA Percy) Percival and Adam Reed. Paul & Adam have spent decades working with the best in the business, jet-setting around the world, tending to the locks of the famous and glamorous. They have always been inspired to share their wealth of knowledge and tricks of the trade with a broader clientele, not just the A-listers. So they teamed up and opened a salon in London, closely followed by launching their own range of high performance hair products that are modern, cutting-edge and wearable for the everyday, and can be enjoyed by anyone. While performance is what makes the range so coveted, Percy & Reed products are most certainly products with personality. Unique names that capture product essence, such as ‘No Fuss Fabulousness Dry Shampoo’ and ‘Perfectly Perfecting Wonder Balm’, coupled with hand-drawn fashion images illustrating beautiful hair, make Percy & Reed the playful way to seriously good hair! Just like Paul & Adam, Percy & Reed products are genuine, unique, charming, and of course, always delight!

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