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SEEN Group


Reflecting the changing face of the beauty and communications undustry, SEEN is a new group of global specialist beauty, health and wellness agencies.

Beauty SEEN has been a leader in beauty PR since 2007. Bringing a dynamic new energy to the traditional PR approach, we are known for pushing the boundaries and taking passion for beauty to a new level always with our knowledge of the consumer at heart.

The company has grown organically over the last nine years; working with everyone from niche, luxury brands to some of the world’s biggest consumer beauty companies, we have become a global hub that combines a fully strategic brand-building approach with out-of-the-box creative thinking and strong industry relationships. Above all our love of beauty remains at the heart of all we do.

Now with offices in London and New York, our evolution continues and SEEN Group is born.

‘The PR industry has adapted and changed and communication has become a bigger, all-consuming entity. So it made sense, why not make sure we could be SEEN across everything we do.’

Michelle Boon, CEO

SEEN Group allows us to deliver the signature Beauty SEEN passion and creativity across all communication platforms. Having a full service of creative disciplines and expertise now under one roof ensures we can meet our clients’ new demands.

Beauty SEEN remains the foundation of the brand but is joined by four sister agencies to become a group of expert creative divisions who live, breathe and believe in beauty, health and wellness. We can work singularly or together but believe our unique position means there is nothing we cannot do to bring brands to life. The launch of SEEN Group allows us to step outside the confines of traditional beauty PR and evolve, just as the landscape around us has.

SEEN Group

Beauty SEEN The largest global beauty and personal care specific PR agency, we provide bespoke services and strategic brand development with the consumer at the heart

Be SEEN A unique events and experiential production company born from passion and true insight. Working with a diverse portfolio of brands we create everything from direct-to-consumer activations to the most luxury press dinner or party.

SEEN Creates A dedicated team that consists of beauty writers whose heritage lie in some of the world’s most prestigious magazines, and visionary design creatives. Our unrivalled beauty and wellness expertise brings ideas alive.

Social SEEN With an in-depth knowledge of the beauty and wellness digital space, we are always on and know exactly when to engage consumers and influencers. This allows us to create authentic conversations and organic awareness that drives purchase.

V-SEEN Coming soon. A new PR agency specialising in health and wellness, we channel true passion to offer a compelling approach to promoting brands that advocate a healthier lifestyle for all, within a dynamic new PR model.

Available Positions

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Who's Recruiting

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  • The Beam Room
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  • Aurelia Probiotic Skincare
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