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The first word Florrie White used to describe herself as is a “late starter”. But GTG thinks that’s what sets her apart from other makeup artists as it’s only given her…
The first word Florrie White used to describe herself as is a “late starter”. But GTG thinks that’s what sets her apart from other makeup artists as it’s only given her more passion.
Growing up, Florrie would watch her mother dressing up in the 70s with a sparkly turban and wafting out in a cloud of 'Opium' perfume. Even her grandmother was glamorous, rarely seen without her expertly blended eye shadow and slick of eyeliner.
Unsure what to do after university, Florrie worked in Ibiza for a couple of years, back to London and found herself moving between jobs. It wasn’t until one day, at the age of 29, her manager (who she’s still in contact with) told her she would never get promoted because she didn’t enjoy her job and asked her what she wanted to do. She revealed she wanted to a makeup artist and the rest is history.
She got a part time job at Space NK, where she was trained up and, thanks to her time in Ibiza, Florrie already knew Charlotte Tilbury and became her PA after fellow makeup artist Hannah Murray. She then became Charlotte’s first assistant for two years.
Florrie put in an immense amount of hard work and worked her way up the ladder to become an esteemed makeup artist. Because of this, she genuinely appreciates her job and has a sincerely humble approach to the things she gets to do. Around the time of our meeting, Florrie had been busy doing makeup for Gwyneth Paltrow and Rosie Huntington-Whiteley (a regular client), while for the Brits and was first choice to do Cara Delevingne’s makeup for her LFW Mulberry collection reveal.
She deserves these big breaks because she really does put in the effort. Whether it’s moisturising their legs, on her knees covering bruises or running to get a cup of tea, Florrie refuses to hire an assistant because she loves every aspect of her job. One of her favourite things to do to unwind for an evening is wash her brushes ("they’re an extension of my fingers!”).
Florrie’s whirlwind career has seen her working on catwalks and photoshoots around the world frequently – handy, considering her love for travelling. Her first job was on a 10-story cruise liner from Vancouver to Alaska with Jessica Stam for British Vogue. One day, they took a helicopter out, left Jessica on a glacier and took photographs as they circled her – as you do. Her passion for makeup is infectious and her knowledge is beyond compare.
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