Jennifer Irvine

Entrepreneur, author, foodie and lifesaver to many, Jennifer Irvine founded and runs two healthy food companies, namely The Pure Package and Balance Box. Purity and balance are bywords for Jennifer-…

Entrepreneur, author, foodie and lifesaver to many, Jennifer Irvine founded and runs two healthy food companies, namely The Pure Package and Balance Box. Purity and balance are bywords for Jennifer- having grown up on a self-sufficient farm in Ireland she prioritises fresh, wholesome ingredients, but as a mother and business owner she understands the challenge of integrating nutritious food into a busy schedule. The Pure Package was born of this dilemma, and as the first diet delivery service of its kind it brings nourishing, tasty meals to clients’ doorsteps, whether their aim is to shift the pounds or simply eat healthily.

In addition to London-based Pure Package, Jennifer also runs the nationwide weight-loss service Balance Box. Not your average lunchbox, ingredients are ethically-sourced and freshly selected from New Covent Garden Market, while meals are calorie controlled and vitally, delicious. Both services are loved by celebrities, busy mothers and professionals alike, and The Balance Diet book launched on the back of her culinary and business success. The triple-tested recipes, portion size guides and ‘upcycling’ ideas for leftovers means that neither spare tyres nor spare ingredients will be a problem. Eating a balanced diet has never been such a breeze.