Nadine Attar

PR Expert

Expertise: PR
Location: Central London
USP: Boutique feel fused with 'big agency thinking'

About Me

Nadine’s beauty obsession began as a child, with a fascination for all things fragrant. The first perfume she owned was by by Karl Lagerfeld, and was gifted to her from her mother's personal…

Nadine’s beauty obsession began as a child, with a fascination for all things fragrant. The first perfume she owned was by by Karl Lagerfeld, and was gifted to her from her mother's personal collection, after Nadine had lovingly admired it on her dressing table. As a teenager, her family moved to the Côte D'Azur and having access to the incredible perfumeries in the surrounding areas, including her personal favourites Molinard and Fragonard, was truly a privilege and served to seal Nadine’s love of the industry.

Whilst reading History at university back in the UK, Nadine decided to put her passion for beauty to good use, through some part time work at an Origins counter. The experience was invaluable. Upon graduation she began an internship at Coty Prestige which subsequently led to a full-time position in PR, thus kick-starting her career, working with brands including Jennifer Lopez, Marc Jacobs, Jil Sander and Lancaster Sun. Following her time at Coty, much of her career was spent working with many of the major beauty conglomerates including Schwarzkopf and Henkel, L'Oréal and Procter and Gamble, as well as heading up the beauty division at leading London PR agency Purple.

Scoop Publicity was subsequently launched in October 2008. Nadine had always wanted to start her own business and creating Scoop Publicity was an organic move. Her objective was to fuse the very best of both the in-house and agency experience, and the team pride themselves on 'big agency thinking' with the personal media contacts, expertise and professional execution of a small specialist boutique. Working with an incredible roster of clients and brand teams is a dream come true for Nadine, and Scoop’s client list currently includes- Erno Laszlo skincare, Daniel Sandler cosmetics, Concoction haircare, King of Shaves, Perfect 10 mobile beauty and Bex London perfume.

Nadine is fun, efficient, intuitive and full of ideas. She’s a client and journalist’s dream, and it’s important to add, great company.

Find her at 14 Basil Street, Knightsbridge, London SW3 1AJ

Contact her on 0207 235 6293

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