Nausheen Qureshi is no ordinary skincare expert. Originally a biochemist, Nausheen’s unparalleled scientific knowledge means that she has a deeper than average understanding of how ingredients work on the skin .
As her interest in skincare grew, Nausheen began playing in her lab and after multiple experiments and endless testing; she developed her own brand, Elethea. When speaking to Nausheen, her passion for effective skincare is clear and it’s even clearer within her products - it took her three long years to create her first five products.
To ensure the highest quality in her products, Nausheen, who comes from Kenya, works with NGO’s based in her home country to sustainably grow their crops. By bioengineering her sources, she takes only natural bases and breaks them down into elements that can be absorbed.
And as if this care and attention wasn’t enough, once Nausheen has nailed her formula, she is adamant that she oversees the production process. Only 1,000 bottles get produced a year to ensure the quality doesn’t get lost through mass production.
While an expert in all things science, Nausheen is particularly interested in the effects that hormones and genetics have on the skin, such as why we may get spots on certain days of our periods. She also specialises in anti-ageing (a big no-no if you’re still young), skincare ingredients, holistic solutions and links between lifestyle and skin.