Dija Ayodele

A leading aesthetician who holds several certificates in beauty therapy and aesthetics, alongside a business degree, Dija Ayodele is a champion of accessibility, availability, and affordability in beauty. In 2020, she opened her West Room Aesthetics clinic in West London  – intending to meet the needs of Black people who so frequently feel that beauty businesses aren't talking to them. Dija is also famed for her work pioneering the Black Skin Directory – a revolutionary digital platform, set up in 2019, that connects people of colour with dermatologists, skincare professionals, events, treatments, and products. It offers a unique training course on treating skin of colour too, with further information found in Dija’s debut book – Black Skin: The Definitive Skincare Guide.