The US indoor cycling chain loved by the likes of David Beckham, Oprah and Michelle Obama is going public

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Boutique fitness may now be big business but there is one brand in particular that has eclipsed them all. Starting as a 31 bike studio on Manhattan’s Upper West Side in 2006, Soulcycle  has gone on to become a household name with 38 indoor cycling studios in seven cities.

Marketing itself as a spiritual experience not just a workout (think candlelight, booming music and a LOT of motivational chat), Soulcycle has successfully created a lifestyle brand with a devoted, cult following of fans. With classes getting booked up in minutes and costing $30 (£19) a pop, it is not surprising they’re making big bucks.

Recording a profit of $25 million last year and with ambitions to add up to 250 more locations across the US, the company have plans to raise up to $100m according to their official filing.

MORE GLOSS: Get The Gloss visits Soulcycle in New York

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