The US luxury lifestyle and fitness brand is set to open a multi-storey studio in London's Soho in June. Here's what we know so far...
Fan of spinning? Well, you better buckle up because after months of speculation and rumours, SoulCycle has finally announced it is launching a studio in London this summer. It's a favourite among celebrities, such as Victoria Beckham , The Chainsmokers and Beyonce, who visited the class to get back into formation after the birth of twins Rumi and Sir. Both Queen B and her husband Jay-Z have been spotted at SoulCycle in Santa Monica, while former First Lady Michelle Obama used to make an appearance at the Washington DC branch. GTG's Marissa Montgomery is a fan (check out the video she shot for us at SoulCycle New York ).
With other 90 studios across the United States and Canada, it was only right for the brand to expand across the pond, and now SoulCycle's first international branch will be located in the heart of London's Soho. The Soho studio will feature a 60-bike studio in its 3,500 square-foot, multi-level location on Great Marlborough Street, as well as SoulCycle's signature concert series, Sound by SoulCycle, and events exclusive to the UK featuring artists and performers who are part of the brand's community. It will also feature the brand's highly sought after in-house line of performance and lifestyle apparel, Soul by SoulCycle.
SoulCycle's popularity has skyrocketed since it launched its signature indoor cycling class in New York City in 2006. Since then, more than 20,000 riders take the class, which comprises of a 45-minute high-intensity cardio session on the bike, along with muscle-sculpting, strength training, and rhythm-based choreography. SoulCycle is known for its energetic instructors as well as its fire-burning workouts that have contributed to its cult-like following.
"We're incredibly excited to open our first SoulCycle studio in the UK," said Melanie Whelan, CEO of SoulCycle. "SoulCycle is social and joyful -- and gives people a way to connect. Our classes are high energy and results orientated. We're a community and a space where you can come as you are and celebrate who you are, to work through whatever you're facing that day and emerge feeling stronger and inspired. Above all, SoulCycle is fun!"
The news comes after rival US fitness brand Peloton announced its £50m UK and European launch last year, which saw its bikes go on sale in retail stores across London, as well as plans to open a 20,000 square-foot studio in Covent Garden later on this year.
But more the merrier eh? We can't get enough of high-octane spinning classes so we'll see you on the bikes in June.