EF MEDISPA - Online Marketing Executive

EF MEDISPA - Online Marketing Executive

Employer EF MEDISPA

Posted March 27th 2018

Hours Full Time

Industry Beauty

Function Marketing & PR

Location London

Contract Employed

Get the Gloss Reference: 9460

ef-medispa-logo.jpg


ABOUT US

Serial entrepreneur, Esther Fieldgrass, has built up a chain of highly successful aesthetic clinics. Launched in 2006, EF MEDISPA has multiple award-winning aesthetic clinics in Kensington, Chelsea, St John's Wood, Canary Wharf (training academy), Richmond and two franchises in Edgbaston and Bristol. Providing advanced state of the art anti-ageing treatments and also operating a CQC (Care Quality Commission) regulated surgical suite which offers same day cosmetic procedures for face and body.

THE ROLE

This is a pivotal role in driving growth for The EF Group and is based in our office in West Kensington. You will be part of the marketing team and will report directly to the Marketing Manager.

You will be responsible for all online channels (predominately website) and developing, managing and evaluating all platforms as well as content creation.

KEY RESPONSIBILITIES

  • Full management of EF MEDISPA’s website

  • Produce detailed website analytics, analysing elements such as landing page efficiency, dropout rates and customer journey

  • Monthly reporting on all digital communications across all channels, using statistics to influence future digital activity

  • Brand guardian in terms of look and feel of online coms as well as tone of voice copy

  • Oversee PPC campaigns, monitoring their performance and ROI

  • Writing informative and effective search engine optimised copy for the website

  • Keeping up to date with changes and advances in new channels and approaches to adopt

  • Analyse consumer behaviour and all marketing campaign activities

  • Create reports from data which lead to integral commercial decisions being influenced

  • Play a key role supporting the Marketing Manager covering a range of Digital Marketing activities

  • Create an engaging audience experience and increase audience satisfaction

  • Work closely with the Marketing Team to ensure all content is optimised effectively for organic search and advise of any significant changes in this area that will impact visibility and traffic to the website

  • Monthly reporting

THE IDEAL CANDIDATE

  • Have 2 years + online marketing experience for consumer brands, with a particular passion for luxury beauty and fashion

  • Experience of HTML coding and Photoshop

  • Analytical and proactive approach to online marketing

  • Confident working with an external agency

  • Have a creative, lean, results-driven approach to marketing with experience / a level of knowledge across a broad range of channels

  • Be a digital native with a strong experience in digital marketing channels, social media platforms and tools including digital content strategy, analytics, editing, social media marketing, email, PPC, SEO

  • Love creating inspiring written and video content to engage and inspire consumers

  • Have a working knowledge of SEO practices and how they impact content creation

  • Manage EF MEDISPA pay per click campaigns and analyse ROI

  • Be proactive and organised with a track record of sound project management

  • Be able to manage a complex and diverse workload effectively and liaise with many internal stakeholders

  • Excellent and diplomatic written and verbal communication skills with the ability to listen and understand those with different approaches

  • Strong copywriting background

  • Be confident working in a small team: adopt a flexible approach, are responsive to feedback

  • Be a self-starter and self-motivate

  • Understanding of google analytics

Location: West Kensington, London

Salary: DOE

Closing date for applications: 1st May 2018

To apply, send your CV and covering letter to zofia@efmedispa.com, quoting 'Get The Job'.

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