Elemis Marketing Manager – Retail

Elemis Marketing Manager – Retail

Employer Elemis

Posted February 6th 2017

Hours Full Time

Salary DOE

Industry Beauty

Function Marketing & PR

Location London

Contract Employed

Get the Gloss Reference: 8280

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Join a company that is changing the face of beauty. ELEMIS is a truly dynamic British company and the No. 1 professional spa brand. We are a luxury British skincare and spa brand that delivers pioneering, clinically trialled therapies and products for face and body. The experience is exceptional, the results are real.

We are looking for a Marketing Manager to develop the retail marketing strategy and animation calendar for ELEMIS driven by and adapted from the Global strategy and marketing calendars, supported by a Retail Marketing Executive.

KEY RESPONSIBILITIES:

  • Develop and implement marketing campaigns for all new launches in the ELEMIS UK retail channel through strong in-store execution, media partnerships, advertising, retailer packages, online campaigns and experiential events.

  • Adapt the global marketing calendar to maximise sales opportunities, drive customer retention and customer service excellence, increase ATV and develop customer acquisition programmes.

  • Maximise the sales and margin of all NPD, core and promotional activity within the retail channel.

  • Create bespoke retail and treatment marketing plans

  • Develop key account management approach with retailer buying and marketing teams

  • Maximise treatment activation and occupancy for ELEMIS via consultation and treatment programs through spa bar workshops, Spa pods, and treatment rooms (where applicable).

  • Ensure strong visual brand presence in retail, maximise brand experience and promotional activation opportunities.

  • Full accountability for the retail marketing budget.

  • Develop strong internal relationships ensure timely communication of all marketing plans

  • Proactively and clearly communicate all retail initiatives with key stakeholders

  • Drive CRM strategy in retail, managing robust data collection, and creating comprehensive brand campaigns to support the marketing calendar and driving customers to retail.

  • Develop the retailer exclusive GWP and sampling strategy for the UK retail channel.

  • Work with the Elemis.com team to maximize omni-channel approach for ELEMIS

  • Identify and optimise the brand presence on retailer websites

  • Ensure brand guidelines are adhered to for brand, event, treatment and launch activity.

  • Create a best practice tool kit for retail activations for use in global territories.

  • Work with PR teams to ensure maximum PR coverage for retail and treatment marketing campaigns

  • Manage, develop and coach the retail marketing executive

  • Keep abreast of key competitor launches, GWP and marketing activities with retailers to ensure we are at the forefront of competitive intelligence and communicate this internally.

THE IDEAL CANDIDATE:

  • Educated to degree level, preferably Marketing or Business orientated

  • Senior level of experience working in a retail, brand or trade marketing role – ideally beauty experience

  • Must have in-depth knowledge of the UK department store trade

  • Strong relationship skills with a proven track record of success in managing retailer relationships

  • Strong commercial acumen with experience on determining return on investment

  • Proficient in MS Office programs: Word, Excel, PowerPoint, Outlook

BENEFITS:

  • Opportunity to work with the leading skincare brand and innovative products

  • Discount on Elemis products and Spa Treatments

  • Training and development opportunities in industry renowned treatments and products

  • Other benefits include: Cycle to work scheme, Season ticket loan and Pension

To apply, send your CV and cover letter to recruitment@elemis.com, remembering to include 'Get The Job' in the subject line.

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