Gurwitch Products - Online and Social Media Consultant

Gurwitch Products - Online and Social Media Consultant

Employer Gurwitch Products

Posted March 15th 2016

Hours Full Time

Salary Competitive

Industry Beauty

Function Marketing & PR

Location London

Contract Employed

Get the Gloss Reference: 7444

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The Online and Social Media consultant is responsible for optimizing the retailer partners’ ecommerce businesses for the European direct markets (with a key focus on UK & Ireland). The role will be responsible for delivering assets to retail partners, building relationships with the goal to expand revenue-driving opportunities and manage social media content calendar for the brand and execute for Laura Mercier (Facebook, Twitter and Instagram).

The Online and Social Media consultant will report into the International Marketing Director and also work closely with the VP E Commerce to ensure cohesive multi-channel strategies for ecommerce businesses and retail partners.

KEY RESPONSIBILITIES:

ONLINE:

  • Drive sales through merchandising strategies for Laura Mercier and RéVive across online retail partners
  • Plan calendar of site landing page messages, highlighting product launches and brand position
  • Prepare all new launch documentation & assets and distribute to each retailer
  • Build relationships with current online retail partners with the objective of understanding their individual businesses and opportunities for maximizing sales for the company's brands
  • Brief and traffic site creative in partnership with the US Creative team, ensuring timely delivery to each partner
  • Manage opportunitues for inclusion in marketing programs with retail partners to increase brand exposure
  • Evaluate strategic pure-play eCommerce partnerships based on sales potential and marketing exposure opportunities
  • Perform regular analysis of competitor representation on retail partner sites
  • Respond to ad-hoc requests from online retailiers for imagery/content

SOCIAL MEDIA:

  • Manage day-to-day duties of Laura Mercier UK social media channels
  • Schedule Facebook, Instagram and Twitter posts ensuring full alignment with US social media strategies
  • Monitor the UK Facebook page responding to fans in a timely manner
  • Competitor research and monitoring news of new social media and tech developments
  • Engage in social listening, identifying any trends in fan feedback/comments across social media platforms
  • Build relationships with current online retail partners social media teams to maximize brand awareness through their social media handles
  • Monthly social media reporting

THE IDEAL CANDIDATE:

  • Minimum of 2 years in marketing or social media
  • University degree preferred

To apply, send your CV and covering letter to Kate.Todd@gurwitchproducts.com, remembering to include 'Get The Gloss' in the subject line.

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