Lululemon - Email Specialist – EMEA

Lululemon - Email Specialist – EMEA

Employer Lululemon Athletica

Posted June 11th 2018

Hours Full Time

Salary DOE

Industry Wellness

Function Digital, Marketing & PR

Location London

Contract Employed

Get the Gloss Reference: 9651



Founded in 1998 in beautiful Vancouver, Canada - lululemon athletica creates components for people to live longer, healthier, more fun lives. We opened our first store in London in March 2014 and now have seven European stores.


An exciting opportunity has arisen in our London HQ for an experienced Email Specialist. You will play a pivotal role in defining and executing the business’ email strategy. This hands-on role joins a newly established Ecommerce team that are setting the foundation and shaping the future of lululemon in Europe. We have many exciting projects planned for this year amongst launching a new site this year. This is an ideal challenge for passionate Email expert to contribute with new, innovative ideas and energy and of course is a golden opportunity to work in a fun loving and entrepreneurial environment!

Reporting to the Ecommerce Manager of EMEA, you will be working as part of a growing Ecommerce department at Europe’s head office in London. You will work closely with the brand & community team as well as across many departments at our global head quarters in Vancouver.


  • Help define the European localized content strategy.

  • Collaborate weekly with partners in ecom, product, brand storytelling, designer and copywriter to create strong campaigns that capture new and resonate with old guests.

  • Offer up persuasive ‘call-to-actions’.

  • Build HTML, proof-read and test email campaigns.

  • Organise and analyse split tests.

  • Database management: segmentation, CRM, purging of non-deliverables and opt-outs.

  • Develop personalisation strategy.

  • Timed and meticulous roll-out.

  • Post-send analysis & reporting against KPIs.

  • Manage mobile push calendar.

  • Increase loyalty through rewards programme.

  • Manage other email campaigns; win-back, welcome, birthday.


  • Strong knowledge of email marketing principles, platforms & tools.

  • Proven track record of managing strategy and execution for Email campaigns.

  • Experience in setting up and running email campaigns from end-to-end (MVT, A/B Testing, triggered campaign, cross-channels campaigns).

  • Solid experience of working with premium brands, multi-lingual websites & campaigns.

  • Demonstrated experience of prioritizing and planning skills to organise and manage projects and communications activity on time and to budget.

  • Knowledge of Web analytics tools and CMS.

  • Strong Microsoft office skills particularly Excel.

  • Familiar with industry best practises and market trends.

  • Strong grasp of the English language; grammar and spelling.

  • Focused, Hard worker, disciplined, detail-oriented.

  • Works well on their own and with others.

  • High integrity in time management; prioritizing and multi-tasking.

  • Excellent communication and analytical skills.

  • A hands-on team player and an effective communicator.

  • 1 second language: German or French (desirable not essential).

  • Passion, knowledge and involvement in yoga, running and/or other fitness activities is a must-have.

  • Proven work ethic with utmost integrity.

  • Actively live and breathe the lululemon culture and lifestyle.

  • Self-awareness, with a desire for constant self-improvement (goal-oriented).

  • Entrepreneurial spirit and an egoless nature.

  • Self-motivated, proactive, enthusiastic, passionate, empathetic and approachable.


  • Only successful applicants will be contacted for an interview.

  • No recruitment agency submissions.

  • Must remain eligible to work in the UK for the duration of employment with lululemon.

  • To apply for this role you must have broad digital knowledge and a proven past record of running email marketing campaigns.

To apply, send your CV and covering letter to, quoting 'Get The Job'.

End date for applications: 22nd June 2018

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

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