Clinique Ecom Trading Manager >>>
Zelens - E-commerce/Customer Service Manager
Posted November 23rd 2016
Hours Full Time
Function Digital, Marketing & PR
Get the Gloss Reference: 8090
We are looking for an Online Marketing Channel specialist to join Zelens who can drive and maximise our online sales/traffic channels in the business Email, Display and Re-marketing with a huge focus on Email/E-CRM.
As such you will be responsible for the continued development of the brand’s online presence whilst growing the customer database. Managing, capturing & analysing data from all campaigns. Content Management – NPD, Product Enrichment, Product & Site Imagery. Covering, but not limited to, the E-Commerce business, social media and customer service, dealing with customer returns and retailer order processing.
You will be expected to make a significant contribution to the profitability of the Company and to support the team by undertaking other ad hoc duties and projects as reasonably directed by the Company.
The right candidate will have CRM or E-CRM experience (Woo commerce knowledge would be a bonus) and ideally have worked in online/e-commerce but this is not a must. If you have a track record in developing, delivering and executing targeted E-CRM email programmes to drive sales, demonstrate strong analytical, and copywriting skills, and have excellent attention to detail and a good understanding of E Commerce, this is the role for you.
The successful candidate will review and challenge the current E-commerce CRM programmes for Zelens, set clear business objectives, implement new Email initiatives (design, automate programmes, segmentation). You’ll be looking for new opportunities to drive sales and improve email performance by segment and programme and lead the way in this channel.
Plan, implement and execute an E-mail calendar broken down by week based on zelens.com sales targets. Monitor zelens.com sales daily and support business with strong email campaigns and schedule in adhoc emails if the business requires it.
Monitor and analyse the success of each email campaign on key business indicators such as ROI, CTR, OR and CR in a report and make recommendations for future alterations and share results with the Management team.
Responsible for the whole email process from writing briefs, signing off designs, and approving tests, creating tracking tags, and managing to ensure emails are sent out in a timely manner to the correct customer bases.
Pro-actively seek new opportunities to increase sales for Zelens.com
Brief, run and optimize the brands e-commerce display and re-marketing campaigns. Analyse during and post campaign performance and optimise accordingly, reporting back to the Zelens management team.
THE IDEAL CANDIDATE:
The successful candidate must be commercially forward thinking, very pro-active and re-active, be passionate about E-commerce and analytics and understand customer segment behaviour. They should be able to make short and long term business recommendations and will need to be flexible with a hands-on approach, showing good interpersonal and communication skills, which will be used to build relationships with the online team and many different departments. Finally, a passion for premium beauty is a must!
To apply for this exciting opportunity, send your CV and cover letter to firstname.lastname@example.org, remembering to include 'Get The Job' in the subject line.