Perhaps you’ve seen it in adverts, spied it on catwalks or detected it on your way to the shops; the ‘natural’ look has been embraced by designers, cosmetics companies and, more vitally, women, the world over. Mask like makeup has had its day; the new aesthetic is more about “radiance from within”, as noted by MAC makeup artist Lucia Pica. Rather than cover up, step up the skincare and keep it real with clever, sheer yet perfecting products.

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