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Athletic Gear Soars, Outpacing Sport Itself

August 27th 2014 / Ayesha Muttucumaru Google+ Athletic Gear Soars, Outpacing Sport Itself


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Are you more team 'athleisure' than team athlete? Join the club...

“The rate of growth in the U.S. retail athletic apparel market is surging, even as Americans' rate of participating in most sports is in decline.

“The result is a phenomenon the apparel industry calls "athleisure" - a bright spot in a sluggish business thanks to Americans who are increasingly donning sneakers in the boardroom and yoga pants at brunch.”

Read more at www.europe.wsj.com.

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