December 13th 2017
Get down to a Benefit Brow Bar this May for the best brows of your life
April 21st 2018 / 0 comment
And more importantly, to raise funds for some incredibly worthwhile charities
Over the last five years, Benefit’s Bold Is Beautiful philanthropy program has raised over £1 million to support charities that empower women and girls across the UK. And this May, it looks to further add to this total with a range of charitable activities designed to help women feel their best when life throws up the worst of circumstances.
For every brow wax at a Benefit Brow Bar between April the 28th to May the 27th, the brand will donate 100 per cent of the profits to charity partners, Refuge and Look Good Feel Better, to support the vital work they do in helping women in times of crises. And as a thank you for your contribution, you’ll receive a free Benefit mini mascara of your choice (worth £10.50) ranging from BADgal Bang! to They’re Real! and Roller Lash.
The initiatives aren’t just beauty-focussed though. Benefit’s hugely successful all-pink charity pop-up shops will be returning, bursting with all-pink items donated from brands such as Missguided, Vivienne Westwood, Skinny Dip and Agent Provocateur. They’ll also feature a series of innovative mirror-cubed mini-instillations to help you capture the perfect Instagram snap too. The first will launch in London on Friday the 27th of April, with further pop-ups rolling out in Glasgow and Cardiff in May.
We’ll see you there.