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Huda Beauty launches her skincare range Wishful with an enzyme scrub, Yo Glow
February 5th 2020 / 0 comment
Makeup entrepreneur Huda Kattan has added another string to her bow with a new skincare collection that's surprisingly different
Huda Kattan has been teasing us for a while about the launch of her skincare range, creating @hudabeautyskin on Instagram and drip-feeding clues as to what she'll be releasing. Huda has blogged extensively about her extremely dry skin and her quest to get rid of scarring caused by her cystic acne. She knows her skincare and her ingredients and never skips her multi-step nighttime cleansing routine to keep breakouts at bay.
So it's perhaps no surprise that her first product in the 'Wishful' range is all about the cleanse. It's a non-abrasive exfoliating enzyme scrub called Yo Glow, £34 for 100ml and lands today on Hudabeauty.com and on 18 February at Boots.com. It's the first of several products being rolled out in the coming months.
Packaging-wise it's very soft and pared-back - notably different from the rest of the Huda Beauty empire with its dramatic, bold black and gold packaging. Think of it as the barefaced vs glam, like the two sides of Huda herself.
The silky soft matte lemon tube with holographic writing on it is easy to hold onto in the shower (yes, it matters!). We're keen to see if the rest of the collection follows suit, or if we’ll be blessed with a plethora of different coloured pastel Huda skincare on our bathroom shelves.
We've been told that Huda was extremely hands-on in the formulation and that she's only happy with a product when she can register 'flip the couch' levels of excitement over it. Consider the Yo Glow upholstery up-ended!
So what's it like? We tested an advance sample and found it pleasantly lightweight with a watery-gel texture. It exfoliates through a triple threat of enzymes (papaya and pineapple) exfoliating AHA and BHA acids (citric, lactic, malic, salicylic, tartaric and glycolic) to dissolve the bonds between dead skin cells and a soft physical scrub (which feels like fine breadcrumbs) to whip them away.
Pineapple fruit extract helps to gently exfoliate, reduce dark spots and soothe skin, while papaya fruit extract is known to increase skin clarity. The BHA and AHAs exfoliate dead skin cells to even skin texture. With three exfoliating techniques in one formula as well as alcohol (which some might find drying but others love) we found it left our faces feeling squeaky clean but not too tight and has a mild but pleasant citrusy smell.
The formula itself has a very delicate grit to it, thanks to the soft physical exfoliants (it's not stated what they are made of, but we like how gentle they felt). Don’t worry about this causing microtears in your skin as some abrasive scrubs can. It should be used twice a week; apply to dry skin and massage it onto your face and neck in circular motions before rinsing well with warm water.