Illamasqua Liquid Eyeliner

This British brand has alternative chic




"I'm just in love with this brand, it just exudes a kind of subcultural chic that could only come from Britain Goths and indie kids who have been using liquid eyeliner for decades as a kind of shorthand for being alternative. Now it is much more mainstream, Madonna uses it for God's sake and it was on the catwalk at Jonathan Saunders for SS12", says Bethan Cole, beauty writer for the FT, Vogue and Sunday Times Style, choosing her top 5 products of all time.

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