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Van Cleef & Arpels First Eau de Toilette

An iconic floral scent




In the seventies, Pierre Arpels had a new idea: create the first jeweller's fragrance. Another way to enhance feminine beauty and seduction. Not unlike jewels, perfumes are an ornament, invisible and yet overwhelming. First was created in 1976 – a magnificent floral aldehydic fragrance. A splendorous ornament with a brisk fluttering of scents, First immediately seduces you with an audacious accord of aldehydes enhanced by hyacinth. It then tightens its hold with a rich deployment of jasmine and rose, and leaves an unmistakable trail of amber and sandalwood. Mysterious and sophisticated, it conveys a feeling of exclusiveness.

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