17 St. George Street, London, W1S 1FJ

020 7493 0555

At Rossano Ferretti, you don't just go for a trim - you go for an experience, promises Ayesha Muttucumaru


Review: Rossano Ferretti

5 stars


Rossano Ferretti had a vision for his exclusive chain of hair salons. He wanted the emphasis to be on privacy, and making it as unique an experience for his clients as possible. His flagship salon in London has achieved just that; a beautifully furnished multi-storey townhouse with bags of character, it’s an ode to decadence and luxury. The beautifully crafted black staircases, the spacious, slick black furnishings and calming atmosphere provides ample opportunity to de-stress and the experience of the team ensures that you leave with a head of enviably glossy locks.

Upon arrival, I was greeted by an incredibly handsome Armani-poster-worthy doorman. I had a feeling that this was going to be a good afternoon from that moment on. As I was given a tour around the different floors, I was struck by how different the atmosphere was compared to its high-street counterparts. Calming and quiet, it was an oasis in the middle of London. Who would have known that we were just off Oxford Street?

Rossano himself was lovely. Personable and inquisitive once we got chatting, he still exuded a presence stemming from his vast experience as one of the best hairdressers in the world. Brought up in a small town in Italy, you could see the influence his background has had in creating a salon with an atmosphere of escapism, inspired by his Mediterranean roots.

To start things off, one of Rossano’s colleagues named Bruno Lotufo treated me to what I can only describe as one of the best scalp massages and hair treatments that I have ever had. Having sent many a paying customer to sleep during his treatments, this man can soothe you into a depth of relaxation that I can certainly vouch for - I would have been embarrassed, had I not been unconscious.

Next came the haircut. Rossano’s approach to hair styling is simple yet effective – to respect the culture and beauty of each of his clients’ hair and to ensure that people see past the haircut. With these values in mind, he has created The Method – a way of cutting hair so that it follows the natural movement of it, an almost ‘invisible haircut’. Given that he is dubbed ‘the world’s most expensive hairdresser’, I was intrigued to say the least.

Each cut to my hair was careful and measured as Rossano created a look that was entirely bespoke. Bruno completed the experience with a blow-dry which had me looking at my reflection in many a shop window that afternoon.

Beautiful, yes, but an appointment with Rossano personally will pretty much break the bank. However, each of his team has been extensively trained in The Method, and a cut and blow-dry from his colleagues Alessandro Calvio, Pol Garcia and Bruno Lotufo, may be a little easier to afford, albeit still on the pricey side.

With an appointment here, you’re paying for more than just the haircut; you’re paying for the full experience. The results were so gorgeous that I’ll certainly be seeing Rossano’s more junior colleagues at some point in the future. Although I may need some time to save up first.


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