Groom Beauty Townhouse,8 Gee’s Court, London W1U 1JQ

020 7499 1199

Anna Hunter gets spruced up in lightening speed at a central London grooming mecca


Salon Spy: Groom London

5 stars


We’d all probably like to set aside a bit more time for grooming. Any lady that’s dashed out of the door hairy-legged and chipped-nailed on the way to the party/wedding/meeting of our lives will know that niggling, irritating sensation brought on by not being quite ready. Unfortunately more often than not life is simply too busy to spend hours in the salon, and fighting family or flatmates for an extended bathroom slot can be a tough battle. This is where Groom London comes in. Like a squad of highly organised fairy godmothers, the Groom team will have you ready to go to the ball in the time it takes to jump in the shower and empty the dishwasher. Yeti limbs and monobrows will be a thing of the past. The Groom service is like a Car Wash for all of your beauty needs, only far more enjoyable and distinctly less wet.

Having just returned from a month in the Andes, I was in need of some serious beauty maintenance, so I booked in for a bikini wax, £21, and the signature “Weekly Groom Hour”, £110. I decided to get the worst over with first and headed to the airy new waxing space at the Groom Beauty Townhouse. I won’t go into the gory details of my last bikini wax, but let’s just say that I ended up in the doctor’s waiting room on a bank holiday and we’ll leave it there. It was BAD. Needless to say I was nervous about getting back onto the wax couch, but I really oughtn’t have been as Imogen, my therapist, was perceptibly passionate about waxing. I don’t mean this in a sadistic way; she was one of the most reassuring, efficient and well-informed wax whizzes I have ever come across. Aware of my hair removal reservations, Imogen worked as quickly as possible using a strip-free hot wax that was remarkably less painful than other waxes I’ve experienced and left skin smooth without the redness and burning irritation that I’d suffered in the past. Post-wax I was left to inspect the results in private for a few minutes to ensure that I was happy with Imogen’s work. I’m happy to report that I was one satisfied customer.

After facing and quashing my waxing fears it was onto Groom’s Selfridges salon for a time-efficient facial, manicure, pedicure and brow tidy, accompanied by some synchronised massage. In just one hour two lovely therapists preened, plucked and painted in an expertly choreographed routine that would no doubt earn high scores from the Strictly panel. No corners were cut and the power hour didn’t feel at all rushed- it achieved the perfect balance of resourcefulness and relaxation. At the end of the treatment I felt serene and sorted without feeling like I’d lost my afternoon to the salon. I’d highly recommend Groom for a lunchtime dash or pre-party polish- the treatment menu is extensive and each can be tailored to your exact and urgent requirements. It’s like beauty A&E, only without the plastic chairs and four-hour waiting list.

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