20 hours ago
Behind the scenes with Kate and Cara for My Burberry
October 16th 2014
Burberry release new video capturing the making of the My Burberry campign
Hot off the heels of the recent My Burberry fragrance launch and Kate and Cara’s hand-in-hand appearance at the SS15 show, Burberry has today released the next chapter in the My Burberry story.
The new behind the scenes video takes a look at the two supermodels creating the fragrance campaign and features an interview with campaign director Mario Testino and Burberry CEO, Christopher Bailey.
To the soundtrack of I Put A Spell On You, the reigning house muses play up to the camera wearing iconic Burberry trench coats – the inspiration behind the new fragrance. "When I started to visualise what we wanted to capture from My Burberry I new it needed to be iconic. I knew it had to feel modern so we have the trench coat at the heart of the fragrance” explained Bailey.
Having both previously shot for Burberry campaigns with Testino - Kate in 1999 and Cara in 2011 - this new campaign sees the models working together for the first time. "The moment we put Cara and Kate together for this campaign of My Burberry it was amazing - the energy. The two girls together were explosive,” says Testino.
Explaining the idea behind the campaign, Bailey said, “What we wanted to do was not capture Kate and Cara the models, but Kate and Cara the people”.
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